As Seen on TV

Written by: Samuel K. Burlum, Investigative Reporter and author of The Green Lane, a syndicated column, Published on 7/2/2018, a SamBurlum.com Exclusive

Tags: Advertising, Business, Entrepreneurship, Marketing, Media, Sales

Source: Just when you thought the deal could not get any better, just wait, there’s more…call now and your order will be doubled… “As seen on TV,” we review some of the most successful infomercial campaigns and why they did so well.

We have all experienced at some point in our lives, while flipping through the television channels, that moment when we came across a presentation of the latest and greatest widget, gadget or contraption, with a deal we just could not pass up. From products like OxiClean and the George Forman Grill, to exercise equipment and other inventions that seemed like no one would ever buy, infomercials have catapulted sales and brand recognition for a number of inventors and marketers, resulting in millions of dollars in returns on their ideas and inventions.

Not all infomercials or products reach the success of the Thigh Master or the Snuggly, however each product that is pitched on television infomercials has a life cycle that assures the product continues to get exposure. As of recent, specialty retailer stores have sprung up to showcase product offerings once seen on television. Walmart and Target have even dedicated shelf space to offer products that were once pitched on infomercials a second chance to connect with consumer audiences.

Some of the most successful infomercial products include the exercise device called the Thigh Master. The Thigh Master was a simple contraption made up of two metal loops joined by a spring mechanism in the middle that was designed to assist consumers in toning legs, hips, and waist. The pitch was that a consumer could operate the Thigh Master while attending to other activities such as reading, watching television (other infomercials), or just about any other activity that did not require the use of one’s legs at the time of using the Thigh Master. Thigh Master achieved huge success in sales, grossing over $100 million. The Thigh Master incorporated the celebrity endorsement of television personality Suzanne Somers to help pitch the device to “would be” consumers.

Another well-known infomercial product that has transitioned to shelf space at your local retailer is OxiClean. OxiClean was pitched by former Billy Mays, who would claim, “I’m not yelling, I’m projecting,” as he would hook viewers to stay tuned because, “but wait, there’s more.” Billy May’s unique raspy voice and the multitude of scenarios presented on how OxiClean would solve every cleaning situation as the latest miracle for your household, grabbed consumers to gross over $500 million dollars in sales to date. Part of the success of OxiClean is its transition from infomercial to its placement on shelves at selected retailers.

“Set it and forget it,” was the tag line for the device that would promise steamed vegetables piping hot; meats cooked to be tender and succulent. The Ronco Rotisserie Oven also known as the Showtime Pro, steamed rolled its way to the top by having the inventor and marketer Ron Popeil invite celebrity guests to accompany him in infomercial sessions. The Showtime Rotisserie raked in over $1.2 billion dollars for Popeil, putting Ronco at the top of infomercial success. The oven is still available today, and continues to be sold on television, Amazon, and in selected retailer outlets.

Richard Simmons not only had you Sweatin’ to the Oldies and managing your meals; he had consumers dole out over $200 million dollars for his fitness programs, making Simmons one of the wealthiest fitness gurus ever. Sweatin’ to the Oldies was a series of exercise regimens coupled with music to entice baby boomers to want to engage into a heathier life. Over 20 million of these programs were sold. Simmons targeted the “regular” person as part of his campaign, which attracted tens of millions of out of shape people that might have never taken the time out to visit a gym or hire a personal trainer. The business plan worked, branding Simmon’s as a fitness expert and television personality for life.

Then there was the blanket you could wear called the Snuggie. If you doubt anyone would spend their money on this product, you are highly mistaken. Tens of millions of Snuggies have been sold. In essence, this body-length blanket with sleeves was advertised that it could be worn by anyone, anywhere, anytime, and even boasted that it would bring people closer together if they all had a Snuggie. Sadly, it did the opposite, as the Snuggie was designed for a single person to use at a time. The Snuggie would rake in over $400 million dollars can still be found in selected retailers, on the internet, and on the infomercial, which still airs from time to time.

The infomercial product industry is a multi-billion dollar per year industry, and since its inception, the infomercial product world has grossed over $250 billion dollars in sales to date. With the widespread use of additional digital media, television is not the only medium used in pitching a message to would-be consumers. Digital social media platforms allow for a plethora of video content to be made readily available and stream to almost any mobile device, bypassing the conventional television set.

It is estimated there are over 500 products that have been initially developed and marketed specifically for infomercials.

One of the largest companies in the infomercial product sector is Telebrands. Located in Fairfield, New Jersey. Telebrands is responsible for launching over a hundred products alone, and has been doing so since 1983.

Based on these metrics, you wonder why more products don’t go down the infomercial path. Not every product is a good fit. The more technical the product, and the higher the investment a consumer must make, the less advantageous it becomes for the product to be featured on an infomercial. Typically, products marketed on infomercials are similar to the impulse buy at the register of a retailer; where consumers feel comfortable with the risk they are taking. And besides, most infomercials offer a risk-free money back guarantee.

Infomercials have been rumored to get a bad rap. Complaints from consumers include inferior or poor quality in the manufacturing of the product itself, or products that claim they will last a lifetime, but don’t. Some products seem so far-fetched that some people don’t believe they can actually function as advertised. As a result, the Federal Trade Commission has taken aim at infomercial marketers, bringing an average of five cases to court each year.

Some infomercials can be outright comical; as they might pitch a product’s suggested use or durability in situations that a consumer might never intend to use the product. When was the last time you purchased Tupperware to have an elephant stand on it? The next time you mock an infomercial, just remember it’s the inventor and marketing company that is getting the last laugh.

Samuel K. Burlum is an Investigative Reporter who authors articles related to economic development, innovation, green technology, business strategy, and public policy concerns. Samuel K. Burlum is also a career entrepreneur, who currently lends his expertise as a Consultant to start-up companies, small businesses, and mid-size enterprises, providing advisement in several areas including strategic business planning, business development, supply chain management, and systems integration. He is also author of “The Race to Protect Our Most Important Natural Resource-Water,” and “Main Street Survival Guide for Small Businesses.”

 

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Why is Fashion So Important?

Written by: Samuel K. Burlum, Investigative Reporter and author of The Green Lane, a syndicated column, Published on 5/17/2018, a SamBurlum.com Exclusive

Tags: business, community, fashion, clothing, financial investment, social-economic status

Source: Throughout history, society has turned to the latest fashion statement as a mark of social status. Why is fashion so important? Why do so many people pay attention to it, and why does it even matter?

Fashion in clothing has always stood as a social economic symbol for individuals that were in tune with the times. For some, clothing is just fabric that serves the purpose of covering and protecting the body. For others, fashion is a form of living art in motion.

It is believed by many in the fashion industry that fashion is a way for individuals to express themselves. Each color and type of fabric has a meaning, and matches a personality type. When colors and fabrics are mixed, each combination tells a story about the person wearing it, much the same as it does of the person or company that designed it. Each fashion trend has a “look” or style that best reflects individual personality and demeanor. Every person contributes a personal touch to each day’s outfit.

For instance, navy blue and a mixture of gray colors for business suits and outfits are considered the most professional in the office environment; however, if you are at a trade show trying to attract attention, you might wear white or bright colors to get noticed by people. Such “rules” for fashion usually come from corporate dress codes, with the intent of being neutral and objective to the audience you are trying to communicate with.

Fashion itself has always been a reflection of the sign of the times. Whether it is for a social economic reason, political statement, or within a culture’s tradition, fashion has always played a role in communicating the “message” of a people or a message of the times. Each culture has its own unique traditional dress that reflects its community’s belief system, whether it be philosophical or religious. As technology has improved manufacturing capabilities, fashion has gone from being “homemade” to more mass produced, thus more audiences may wear similar clothing than in the past.

A newer trend in clothing fashion goes beyond purpose, function and the traditional forms of influence to include becoming mobile billboards for the fashion brands themselves. If you take a look at fashion brands such as Tommy Hilfiger, GUESS and Juicy Couture, their signature brands have become the focus, not the people wearing them. Their ad campaigns can make people feel that if they do not own a Hilfiger or GUESS article of clothing, they are not part of the cool crowd. Other clothing brands focus on becoming high energy, luxury life style brands, thus owning their clothing becomes a status symbol.

For others, fashion, style and choice of brands are determined primarily by an individual’s personal passion, hobby or cause, making their clothing into their own personal billboard. Some examples of this are seen in sports apparel, racing, motorcycle apparel and brands committed to environmental sustainability and human rights.

Fashion has become a living art form, and though most average working class individuals may never spend thousands of dollars on one single article of clothing, individuals have come to appreciate the many artistic designs presented on the runway or showcased on models in department stores. This work of art says something to each person that views it. Some of these designs may be ridiculous to wear in any daily situation, however, the design itself may spur off other creative ideas because of the shapes, colors, or materials used to create the living art.

It has also been said that we feel the way we look. As human beings, we are very visual people. How we see ourselves in the mirror before leaving our homes for the day may be a reflection of how we feel about ourselves. Have you ever put on an article of clothing such as a suit and tie or a dress and instantly felt better about yourself? Showing that we are willing to invest into ourselves before we leave home for an important meeting, or for a family or social event, usually will reflect the response that we demand from others on how they view us. Though we are taught not to judge a person by their appearance, we do; and it’s the first impression that lasts the longest in our mind.

Fashion is not just clothing. It is a representation of an industry that employs millions of people. From designers to production line manufacturing, from marketing and advertising to retail workers, many jobs and economic foundations are based on the fashion industry. The next time you choose a piece of clothing from the rack, ask yourself how many people were involved with the final product you can touch and see in the store. Even the raw materials had to be grown or harvested by a farmer or field hand.

Ultimately, fashion is a personal choice, whether you chose your style to serve a specific purpose or it’s to impress others around you, fashion is meant to be the personalized message you dare to share with others. For some, fashion trends are not that important, but rather a matter of form and functionality. Whatever your view, it is reflected in how you present yourself.

Samuel K. Burlum is an Investigative Reporter who authors articles related to economic development, innovation, green technology, business strategy, and public policy concerns. Samuel K. Burlum is also a career entrepreneur, who currently lends his expertise as a Consultant to start-up companies, small businesses, and mid-size enterprises, providing advisement in several areas including strategic business planning, business development, supply chain management, and systems integration. He is also author of “The Race to Protect Our Most Important Natural Resource-Water,” and “Main Street Survival Guide for Small Businesses.”

 

Money Saving Tips Any Business Can Put into Practice

Sam-Burlum-logo3 (2) Resized Written by, Samuel K. Burlum, Investigative Reporter and author, Published on 3/22/18, a SamBurlum.com Exclusive

Tags: Barter, Business, Community, Currency, Economy, Finance, Free Enterprise, Small Business

Source: There is an old saying, “To be profitable is to save money.” A small business needs every advantage it can get when it comes to trimming expenses and unnecessary cost. Here are a few savings tips for every business.

During tough economic times and a very competitive business climate, Small Business Owners are doing all they can to conserve cash and increase accountability of the best use of their working capital so that they avoid watching their margins of profit from slipping away in between the floor boards. “A penny (or dollar) saved is a penny (or dollar) earned,” so here are a few tips a small business can adopt in order to save on fees, interest payments, and other bills that seem to cut into an owner’s profit margins.

1). Do away with debit/credit card use-switch to a reimbursement system. Banking institutions have switched their business model to a fee based revenue generation machine; which is different from when banks mainly profited from interest payments and fees attached to loans and loan servicing. Every time you use your debit/credit card, there is a transaction fee, either at the merchant and/or at the bank, and sometimes both. Ever use an ATM that is not affiliated with your bank? You will find in those cases multiple usage and service fees from ATM Vendor, the bank it is associated with and your own bank. Some of these fees range from mere twenty or thirty cents upwards to three or four dollars.

To avoid watching these fees and service charges cutting into your profits, stop using debit/credit cards for every little business transaction. Also if you have multiple employees you will want to limit their usage of these cards as well. Use a draw of petty cash that is withdrawn from the bank in person. Use cash on smaller transactions under $100 when applicable. As it relates employees, you can set up a system in which they front the initial expenses they incur on behalf of the business, such as tolls, parking, gas, lunch or dinner meetings with clients, postage, and other purchases that make up the vast amount of small transactions. Once a week, have each employee submit their receipts to the company accountant for reimbursements and issue them a check for these expenses. Less usage of debit/credit cards means less fees you are charged.

2). Pay your vendors and/or suppliers early. Many of your vendors and/or suppliers may be on 30, 60, or even 90 day payment terms with your business. This allows for your business to have the time it may take to sell inventory or service a client account before you have begun covering your cost of goods sold. Many distributors, vendors, and/or suppliers do offer a discount if payment is received before the 30 day window. Usually the offered amount is 2% discount if a bill is paid within 10 to 15 business days. If such terms are offered, pay your bills early to take advantage of these discounts.

If your business has a burn rate of say $10k per month, 2% is $200 saved per month ($2400 a year). That is $200 that is found money which can be applied to other parts of your monthly budget, such as marketing and advertising. If your vendor and/or supplier does not yet offer you early payment terms, negotiate this upfront with them. This is a small concession they will be glad to offer in keeping you as a client. It is of no risk to them. Most vendors or suppliers are accustomed to not receiving payments until 30 days after they are due.

3). Pay your credit card balances on time and/or in full. Most Small Business Owners utilize credit cards as a form of business credit to keep their business afloat in between getting paid by clients. Most small business owners and managers often take credit card offers that provide “interest free,” or “low interest” on credit that is borrowed. Many of these deals are contingent on payments being made on time and/or in full. When only the minimum balance is paid, a small business owner now loses the low interest deal they first had when they acquired the card. To avoid these increases in interest rates and service fees, pay the balance off in full and on time.

Another practice you can try in saving money when using credit cards, is to call the credit card provider themselves and negotiate a “one time balance paid in full” when you have a high balance and are looking to close your account. Credit card companies would rather receive payment on an account that is closing than have it sent to collections. Usually if you get a manager or supervisor on the phone, you can ask to negotiate a final settlement offer. This saves you money in fees, interests, and charges, and clears the credit card company of the account.

If you are using credit cards to make purchases for business growth needs, consider joining a barter exchange that has a multitude of businesses connected to their network in which you can engage in. Barter is interest free.

Samuel K. Burlum is an investigative reporter who authors articles related to economic development, innovation, green technology, business strategy, and public policy concerns. Burlum is also a career entrepreneur who lends his expertise as a consultant to start-up companies, small businesses, and mid-size enterprises, providing advisement in several areas including strategic business planning, business development, supply chain management, and systems integration. He is also author of The Race to Protect Our Most Important Natural Resource-Water, Main Street Survival Guide for Small Businesses, and Life in the Green Lane-in Pursuit of the American Dream.

 

Online Marketing Tools for Small Businesses

Source: In today’s multi-media and digital marketing world, small business owners have multiple choices of low-cost/no cost options in promoting their business, in addition to traditional marketing and advertising tools and practices designed to aid the local business in becoming noticed by potential consumers.

Traditionally, before the internet and mobile devices, marketing and advertising options were limited and costly for the small business owner. Most small business owners would look to advertising in the newspaper, on local television or radio, or even handouts and flyers placed on car windshields and in mailboxes. As technology advanced, so did all the methods to stay out front of your competitors and customers. There are several tools online to help a locally owned business promote one’s self which carries little or no cost.

At one time, the standard form of advertisement for a business was to be listed in the Yellow Pages, which was the business-commercial section of the phone book directory. However, times have changed with consumers relying mainly upon their mobile devices more to communicate, and in some cases, not even having a home land line-supported phone. In place of the Yellow Pages are websites and business directories such as Manta, Merchant Circle, and Tap Into.

Manta is a website which lists profiles of local businesses, and allows for consumers to leave a review after their experience of either purchasing a product or service. Manta allows for a business to set up a profile, including spotlighting the services and products a business has to offer. The profile serves as a business card to the digital world. Manta also allows for local ranking of your business based on customer reviews and special awards a business may receive. Manta also has tools which allow local businesses find other resources, and to connect with other small businesses to fulfill operational or vender needs; all this without having to flip through pages of the phone book.

Businesses will benefit from using Manta. A small business can separate itself from the crowd of other similar local businesses by having customer reviews that new potential customers can use as a point of reference in making a buying decision. When new potential clients see a number of positive reviews about a business, they also see local brand loyalty. Repeat customers tell a very different story to the market than having hundreds of one time customers. Manta’s ability for a business owner to see customer feedback and reviews will allow for a business to identify areas of improvement within its business model.

Merchant Circle is another online business listing site. Merchant Circle is a platform that allows for the locally owned business to connect and network with other locally owned businesses, sharing contacts and ideas, while helping to connect the business with potential customers. Merchant Circle had advanced their capabilities beyond just being a local business directory. Merchant Circle has combined the concepts of a local business directory and profiles with the tools of social media and marketing. Businesses can level up and purchase additional marketing services from Merchant Circle, focusing efforts on a specific geographic area.

Local online new sites, such as TAP Into, also offer free business listing directories. TAP Into focuses its hyper-local content in the State of New Jersey and surrounding areas, and is supported by the local business community. Local businesses can list their business contact and location information. Also, businesses can submit press releases to the local editors and publishers, giving businesses the ability to promote an announcement or event.

These sites can help a business in establishing an online content footprint. Businesses that have multiple articles, or key search words or phrases in their business profile description are more likely to rank higher in search engines due to the amount of content. With so many people on the go relying on information at their fingertips from their mobile devices, if your business is not at least showing up on the first two or three pages of search engines, then your business will not be seen by new potential customers. Business listings with Manta, Merchant Circle, and TAP Into drastically change your local small business’s placement within the rankings of search engines. I have even seen businesses that don’t have their own website rank high in search engines because their business profiles are enhanced and provide a lot of detail to potential consumers.

Social media is the place a business should turn to in promoting their business wares and reaching new potential customers. Take your pick, there are many to choose, however, the front-runners for two-way engagement still stands as Facebook leading the way, followed by Linked-in, Google Plus, Flickr, Tumblr, Twitter, and Instagram. Each social media platform offers something different and serves a specific purpose.

They say, a photograph is worth a thousand words. That is where platforms like Flickr, Tumblr, and Instagram have specialized in providing a photo journal online to be shared with family, friends, fellow colleagues, and potential customers. These platforms are designed to allow users to load up photographs in the moment and share them with fan base instantaneously, in hopes of creating a real-time feeling of “I wish I was there,” for the person viewing the picture. This emotional trigger also can work well in creating a product demand in the moment. A business can feature a picture of a spotlighted product, and offer to the first hundred people who comment on the photo, a discount on their next purchase with the merchant.

Video content ranks the highest on the internet. Video content is also the most sought after content in the leading search engines. Every smart phone or mobile device is now equipped to film short video. Small businesses can create their own small videos and post them to various video hosting platforms that will help a business establish a wider internet presence. The most popular of video social media sites is YouTube.

Videos created with the purpose to capture the attention of a new potential customer needs to grab the attention of the viewer within the first 15 to 30 seconds, or you will lose the attention of the viewer. Your video content should also be unique and have a different hook. There are tens of millions of videos posted between You Tube, Vimeo, and Daily Motion, so you will need to be creative in order that your video can be searchable and stand out among the crowd.

If your business does not have a website yet, you need to get one. You can acquire a domain name from Go Daddy for just a few bucks a year. Create-it-yourself website platforms Wix, Word Press, and Web.com, provide several pre-existing templates. The most important pages to have for a very basic website are: a home page or landing page which is the first introduction to visitors about your business and its products/services, a contact us page, which includes the hours of operation, information about your products and/or services, as well as a list of the most popular or unique products/services you provide, and lastly, the about us page, giving visitors a little more information about the business and you as the owner.

Monthly e-newsletters are another way to stay in front of your customers. Email newsletters should not be a large book or difficult to read. It should inform the reader on two or three key areas you desire your customers to focus on about your business. Maybe you’re going to have a product or service sale or host a special event; email newsletter is a great way to keep your customers reminded of your business updates. You can also offer up an informative article (about 200 to 400 words) that will help educate your audience on how to make a better buying decision or create public awareness about a cause your business supports. The online tools and services of Mail Chimp or Constant Contact offer a variety of low-cost options to reach your current clients.

It may seem overwhelming at first that on top of all your other business responsibilities you now must spend time in front of your computer marketing your business, and yes, there are many options to employ. There are tools to help you manage your online efforts. Two tools that will help you measure and manage your online presence are Google Analytics and Hoot Suite. Google Analytics can help you measure your marketing ranking and efforts online, so you can eliminate online marketing that is not the most effective or does not provide a return on investment. Google Analytics will also give you the data you need to enhance the online marketing that is helping create customer flow for your business. Hoot Suite is a digital dashboard that you can use for managing and posting content to multiple social media sites at one time, thus saving you time having to make daily posts to each individual site.

The choice is yours. You can choose to spread your marketing efforts over multiple digital platforms or you can choose to stick to one or two tools. Local businesses that employ multiple online channels to promote their business are usually the businesses that have the most physical foot traffic in their door. Once they are in the door it’s up to you to provide the best experience to keep them coming back and tell their friends and neighbors about you and your business.

Samuel K. Burlum is an investigative reporter who authors articles related to economic development, innovation, green technology, business strategy, and public policy concerns. Burlum is also a career entrepreneur who lends his expertise as a consultant to start-up companies, small businesses, and mid-size enterprises, providing advisement in several areas including strategic business planning, business development, supply chain management, and systems integration. He is also author of The Race to Protect Our Most Important Natural Resource-Water, Main Street Survival Guide for Small Businesses, and Life in the Green Lane-in Pursuit of the American Dream.

How the Internet Has Affected the Interstate

Source: Right after World War II, in the 1950s, America was on the move. With the completion of the Interstate Highway System, and more families owning more than one vehicle, families took to the open road to explore, connect, and become educated. Six decades later, fewer families see their vehicle as the expression of their freedom; and find access to the world through the internet.

How amazing it is that in just 60 years, how far we have come in declaring our expression of what gives us the tools to feel mobile and free from the confines of our own zip code?

Six decades ago saw the golden age of the auto industry in America; with the Big Three—General Motors, Ford, and Chrysler-Dodge dominating the majority of the vehicle ownership sales; where machines and men made America a country that became completely mobile.

Fast forward 60 years and you find the digital technology revolution is helping families become mobile again, and is changing how people define their mobility.

Now in the palm of your hand, one can access information from almost anywhere in the world. They can learn how to cook a specialty dish on Youtube, or read about historical event by “Googling it,” or even watch their favorite movie or television show on the go via an app on their cell phone. One can even shop for a new pair of jeans, pay for it, and have the jeans delivered to their door in less than 24 hours. The interstate has fallen to the internet.

America use to be completely reliant on their vehicle for everything; to go shopping, to pick up the groceries, to go downtown to see a movie, or to go visit a friend. An entire culture was developed around the premise that Americans identified mobility and freedom to travel with their cars. A variety of business models even developed to cater to the rise of the interstate. Service businesses were built around the idea of a driving culture behind the wheel. Drive-in movie theaters, the drive-through fast food take out restaurant window, the roadside attractions all were a reflection of the pride that many had as vehicle ownership.

Vehicle ownership also allowed for the shaping of modern-day suburbs to flourish. The commuter was born. Individuals were no longer relegated job opportunities as far as their local metro transit system (if any even existed) would take them. Vehicle ownership allowed for a person to live in the countryside where homeownership was less costly; as more people found it more affordable to live outside the city, but yet still work there; the car became a vital tool in developing personal wealth.

The family car, the extra car was also seen as a sign of status. At the top, luxury brands of the likes of Cadillac, Mercedes, Jaguar, or Lincoln, would echo and reflect where on the social economic scale an individual would rank. Today, that hasn’t changed, but the vehicle is no longer viewed as the pride and joy as it once was. Today it is treated and viewed more like an appliance; with an expected shelf life and is disposable.

The new status symbol of mobility is the very mobile device that many carry in their pocket. The digital era and the convenience of the mobile device (cell phone, tablet, kindle, etc.), has allowed for people to stand in their living room access the world. With this tool, the internet superhighway is the road that is most traveled over any other physical road in our current society.

Apple, Samsung, and LG are now the Big Three that offer the vehicles that provide access for people to get information, connect with people, and experience life in a way never thought of. The development of social media sites like Facebook, Twitter, and LinkedIn, allow for people to connect with a click of button without having to put an ounce of fuel in the tank or drive not even a mile down the road. Just about any book once found in the library is now found in a digital format that can be read on a screen.

Programs and services like Skype, Google Hang Out, and Go to Meeting, have given people the ability to have one-on-one communications, seeing each other on a screen and hearing their words, where people can be as physical distant as the other side of the world. These services allow for people to communicate and build relationships beyond the boundaries of how far a car can take them, and are limitless to the boundaries of continents.

New businesses that cater to the new form of mobility include a host of app, ranging from apps that allow you to download coupons and deals from your favorite retailer to keeping track of your steps and physical fitness, are downloaded by the millions each day. There is even the business of add-on hardware to keep your mobile device in shape (cases, ear phones, etc.). Not to mention all of the tech improvements that has made the mobile device more functional, integrating camera, internet, video capabilities.

The internet has most certainly captured the imagination of the youth. They have grown up with the idea that the internet is as much as part of their lives as vehicles once did to our parents. Modern generations don’t know any other life but that of the one in the digital age. With the press of a button they can reach people in other countries, find out information on any subject, and view a video related to any interest.

Such technology has even entered the classroom. Virtual learning, by way of connecting by video over the internet allow for students to attend classes and seminars or view lectures from anywhere in the world. The internet has demonstrated it offers mobility to all those young and old regardless if they qualify for a driver’s license.

It once was said, “Mobility is life,” and so when there is a traffic jam on Interstate 80; remember you could have chosen to route yourself by way of wi-fi.

Samuel K. Burlum is an investigative reporter who authors articles related to economic development, innovation, green technology, business strategy, and public policy concerns. Burlum is also a career entrepreneur who lends his expertise as a consultant to start-up companies, small businesses, and mid-size enterprises, providing advisement in several areas including strategic business planning, business development, supply chain management, and systems integration. He is also author of The Race to Protect Our Most Important Natural Resource-Water, Main Street Survival Guide for Small Businesses, and Life in the Green Lane-in Pursuit of the American Dream.

WATER’S OTHER VALUABLE ROLES IN OUR MODERN SOCIETY

Waters-Valuable-roles-1-300x250Published by http://www.H2OEnergyFlow.com, Written by, Samuel K. Burlum, Investigative Reporter and author SamBurlum.com

Source: To survive and thrive as a civilization, our reliance upon pure, uncontaminated water goes beyond our drinking needs. Society is equally as dependent upon clean water that comes from trusted sources for commercial and industrial consumption. So how much water is actually required to sustain our society’s needs?

Water – the very essence and building block of life. In our current day and age, many people take one of the most valuable, natural resources we have for granted. Life today is so modernized and fast paced, that rarely do we take time to think about all of the reasons we are dependent on water. Whether it is for drinking or our use of this vital resource for manufacturing products, water is a critical component in the majority of aspects regarding the operations of society. The lack of water in some countries is a matter of national security, as they depend on neighboring nations. Every industry relies on water to manufacture its goods. Water is essential for food production. Even sewage treatment is dependent on water to assist with our waste water management. So how much water is needed to sustain all the moving parts of our society? We will take a look at five essentials within our society where water is most critical in supplying the things we need in order to maintain daily life.

Food production is vitally dependent upon having clean, fresh water supplies for growing crops for our consumption. In the United States alone, there are about 442 million acres of land which are dedicated to farming and raising crops of plants; which includes growing food for humans and for livestock. Many of these crops rely on irrigation when rain seasons fall short to deliver rain water consistently throughout the growing season. Much like our drinking water, water for farming and gardening comes from many of the same sources. Agriculture and horticulture account for eighty percent (80%) of all ground water usage within many of the nation’s region, and up to ninety percent (90%) in some of the western states. In relation to farming, states such as California, Texas, Idaho, and Florida are the largest consumers of water. Their water usage is almost always freshwater, which is a major stress on water left for public drinking water supplies. Water for agriculture does eventually work its way back into the eco-system.

A substantial amount of energy is required when it is produced from thermoelectric energy, which is our second largest source of water consumption. This process of producing energy from thermoelectric involves the use of serious amounts of our water sources. Water is utilized to assist in cooling equipment which aids in the production of electric power. Heat exchangers circulate the water and then return it to its source. Another form of water – steam, is used to turn turbine generators, resulting in the production of electric power. Not all of this water is fresh water. Some of it is sourced from salt water, or saline water.

Water can also be used for hydro-electric power generation. Water for hydro-electric power comes by way of damming up rivers and building hydro-electric power plants that are integrated into the falls of the river. A leading example and most well-known is the Niagara Falls, which was the first hydro-electric power plant in the United States. Niagara Falls relies on overflow from Lake Erie into the Niagara River as well as into Lake Ontario. Another highly recognized example of water being put to work to generate electric power is the Hoover Dam. This dam is situated on the Colorado River between Nevada and Arizona. The Colorado river relies on water from melting glacier and ice caps located high in the Colorado Rockies.

Water is necessary for the manufacturing of consumer goods, vehicles, and just about all material items we purchase as modern conveniences. Water is required for mixing paint, which is a base for paints when painting the inside of a home. Water is required to rinse away the left over materials from manufacturing a product, and to wash away any unwanted debris, shavings or millings left behind by the manufacturing process of that particular product. Water is also needed to supply these manufacturing facilities with fresh drinking water for employees, showers in locker rooms, and for restroom toilet facilities. Many manufacturing sites have air conditioning units, due to the nature of the need for a temperature controlled environment; water is used as part of the air conditioning-cooling process. Just the same, these facilities may use water to convert to steam for heating the same facilities.

When manufacturing raw goods, such as metals or plastic, water is one of the most important elements added to the process. Water is used to cool down steel or strengthen it when the hot steel is dipped in water immediately after the shape of the metal has been formed. Utilized as a natural cleaning agent, water is sometimes applied under high pressure to prep materials for their next phase of manufacturing purpose, and sometimes it is mixed with a chemical to sterilize a particular metal for food or medical use. Water is an added ingredient in making plastic, and used to clean plastic parts. Its heavy use in the process of manufacturing on CNC machines is critical, as this resource is projected onto the surface of the widget being manufactured, in order to keep the widget and the drill bit and/or laser cutter cool for accurate manufacturing of the widget.

Water is in high demand in the construction industry. The manufacturing and application of cement and concrete rely upon it. Water is part of the process in making lumber and building materials. The construction industry also depends on its industry partner of mining and quarry for aggregate materials (stone, sand, rock) which is used in erecting buildings and the manufacturing of construction materials. Water is necessary for “washing,” or filtering dust and impurities from aggregate materials. Once buildings are constructed, approved and occupied, many then rely on copious amounts of water sources for maintenance, including irrigating of plants and grounds. Water use for landscaping must be uncontaminated. Golf Courses are the largest consumer of fresh water sources for their buildings and grounds preservation.

One very controversial use of water pertains to the oil industry. This is for a process called hydro-drilling/hydro-fracking; where a deep well is drilled far below the earth’s surface into pockets where oil and gas preserves may be located. These pockets are found in very hard to reach places hidden inside either rock formations and/or softer material caught between large fissures of rock. Fracking fluid, usually consisting of water, other chemical agents, and sand, are put under high pressure then pumped into these crevices where oil and gas exists, forcing these substances to float to the surface. Unfortunately, fresh clean drinking water is used to make the chemical mixture, and there has been little effort on how to remediate the spent water mixture once it has been put to work in the oil and gas wells. To make matters worse, this mixture of material, with a water base, is then left in the ground, and seeps into other ground water supplies, including private wells for drinking water.

Sewage treatment requires not only spent water, as it is part of the sewage, but fresh water that is added to help filter out contaminates. Sewage treatment in the United States is some of the most advanced in the world, yet it still requires fresh water supply. In some countries, which do not have sophisticated and modern infrastructure, sewage is directly dumped into streams, rivers, lakes, harbors, and even water ways reserved for travel. As sewage is introduced into water sources reserved for drinking water, or is also needed for drinking water, larger problems arise. Unsanitary and poisoned water leads to a series of health hazards, some of them catastrophic to entire populations.

Countries without strong sources of fresh, unpolluted drinking water will lack the most fundamental base of an economic engine; manufacturing. Nations that lack water for manufacturing are at the mercy of trade agreements in regards to how much their population will pay for goods and services from other nations. Many countries in the Middle East are without water, or have negligible resources to rely upon. This leaves them forced to utilize other forms of creating value with which to meet their countries’ economic needs, such as tourism, information, technology, and fossil fuels; where fossil fuel exists. Many of these countries purpose to be central distribution and entry points to the region for goods and services from Europe, China, and the US, to the Middle East.

As you can see, there are far more uses of fresh water in our society than one often considers. As a society we usually only focus on what is in front of us; on which pours out of the faucet or comes out of the shower head. The hidden danger is where we waste water in all of the other areas of our lives.

Samuel K. Burlum is an investigative reporter who authors articles related to economic development, innovation, green technology, business strategy, and public policy concerns. Burlum is also a career entrepreneur who lends his expertise as a consultant to start-up companies, small businesses, and mid-size enterprises, providing advisement in several areas including strategic business planning, business development, supply chain management, and systems integration. He is also author of The Race to Protect Our Most Important Natural Resource-Water, Main Street Survival Guide for Small Businesses, and Life in the Green Lane-in Pursuit of the American Dream.

Community Benefits of Barter

The collateral damage of big-box retail invasion into Main Street USA can been seen from coast to coast. All one has to do is get off any major interstate highway exit and head into a historic small town, and you will find a number of empty store fronts, empty parking lots, and “for sale” signs in the windows of buildings. If you travel past the Main Street, usually on the outskirts of town in between another adjacent town, you will find a big box retailer. These stores which might employ a few local people to fulfill the jobs necessary in running a large retailer operation still send its profits out of the community, back to corporate headquarters.

As Main Street businesses struggle with the new normal, it searches for other ways to stay competitive and in keeping those spending dollars in the local community. Many local business owners also live in the same town in which their business services, so it is by no surprise their passion for local pride and wanting to preserve a local economic system. One way of preserving local value creation is with barter.

Since most large big box retailers are only interested in cash, credit, or debit transactions; barter is a unique way for local businesses to capture local and regional clientele, both direct to consumer, and business-to-business in helping them meet their needs. Barter for a local or small business can benefit a community because it’s a system meant to encourage localized trade in one geographic location. It keeps the economic value close to home, direct to those who will use those products and services.

Barter allows for an individual and/or a business to realize real value for their time. With barter, no one ever has to discount their services or products to obtain new clients. Barter allows for your business to gain exposure to new audiences, without the need to spend outrageous budgets on advertising. Being a part of trading network allows you to target specific needs within the network and offer your services to those niche clients. Barter also allows for a business to strengthen relationships with other bartering businesses, keeping both small businesses strong.

Bartering provides flexibility for a small business and/or an individual, such as the ability to get the things they need while conserving hard cash for other business expenditures outside the community. Barter is still a financial contract, so both parties involved in the mutual exchange need to adhere to the agreement. To do otherwise would be no different from not paying for a service or product. Make sure when you do barter, all details of the barter are clearly communicated.

Barter is a simple system that devoid the complex inner workings of a controlled monetary system, allowing for the sense of freedom to conduct commerce between two parties without experiencing the restriction of value on their goods and/or services. When using barter, both sides usually find economic advantages, such as wasting less to get the job done, and provide more of a concentrated effort toward meeting the need of the service, rather than trying to extract more from the other side.

With barter, there is an absence of common measure of value, meaning that there usually is a void in understanding the true value in one good for another as a set standard; for instance, how many eggs must be exchanged for a gallon of milk? Also the inability to divide up a parcel of a commodity presents a challenge. Unlike money, goods cannot be divided or subdivided. This makes for unique situations when trading a larger good for a number of smaller goods. A platform such as Badger Barter, where barter is composed of a trade credit, eliminates this sort of issue.

Barter, without some sort of third-party credit system, makes for other logistical challenges such as deferred payment and transportation an issue, since in a direct barter, everything is an instant exchange. However, in the setting of a tight-knit community where people trust one another, individuals and small businesses can make agreements with each other on time of delivery, and deadlines in which a barter exchange must be realized. Barter keeps a community and its merchants close, and most of all, the community can enjoy the complete benefit of having the true wealth of the exchange stay within the confines of the borders of the community.

Samuel K. Burlum is an investigative reporter who authors articles related to economic development, innovation, green technology, business strategy, and public policy concerns. Burlum is also a career entrepreneur who lends his expertise as a consultant to start-up companies, small businesses, and mid-size enterprises, providing advisement in several areas including strategic business planning, business development, supply chain management, and systems integration. He is also author of The Race to Protect Our Most Important Natural Resource-Water, Main Street Survival Guide for Small Businesses, and Life in the Green Lane-in Pursuit of the American Dream.

Growing Your Network

Source: Every business needs a support network it can turn to for advice, to help grow its market presence, and provide referrals. Every step in growing your small business network will require you to invest into relationships with potential clients, vendors, employees, and community advocates. So, where do you start?

It is critical to your business’s growth and health that you establish a network of support around you. Every small business needs to have a legion of community advocacy on its side when the business environment becomes hostile. Some of your flow of client referrals may come from other business owners you have developed a relationship with over time, who do not offer the same services as your business. In the event your business experiences a disruption, who are the fellow colleagues in the business community that you can turn to in order to keep your business on track? It’s vital to establish and maintain positive relationships within the industry or business community, for two things will come out of it: resources and opportunities.

A business grows and thrives on building relationships with people. It is very important to join or be part of a business or community network. Joining either a trade organization or a local chamber of commerce will allow your business to outreach towards experienced mentors who have “been there and done that” in the business world. This provides you the luxury of learning from their mistakes and successes.

Joining a business or trade organization will lend your business instant credibility. Most consumers view the lone wolf as such that, a predator out to take their money. However, when a business joins an organization, it usually must qualify under a vetting process that deems the business and its owner credible. You can make personal connections with people, some who may offer client referrals, and in turn you may have clients you cannot serve, and will need to send them somewhere.

Having a network will increase your purchasing power. You can get better group rates if multiple business owners come together to join in using a shared services model to source things like health care or office supplies. Many business organizations or trade groups have preferred vendors which they refer to for business liability insurance, financing, or other business to business services, which may cater their expertise to a specific industry or geographic area.

When building any business relationship, the goal in mind should be to create a mutual or greater value exchange. Whether it is the exchange of ideas, or client referrals or vendor referrals, keep in mind, time is money, and to waste a person’s time without an equal or greater value exchange is to also waste their money as well as your own. Business relationships should be reviewed as long-term. Just because you met someone today or had a discussion with a new business contact today, does not mean they are obligated to you in any way, unless of course you and the other party sign a contract. You must approach each relationship with a pure intention that what you offer will uplift or enhance their life or business in one shape or form.

So where do you go to join? There are local business organizations and trade groups which are a good place to start. I suggest researching your local Chamber of Commerce. This is the place where business owners, politics and community all come together. Chamber of Commerce offers several opportunities to network with other businesses, which is also your audience if your business sells to other businesses. The Chamber of Commerce is an educational resource for your business as they will be able to connect you to information on how to acclimate your business within the local community. Also, the Chamber offers opportunities to connect with the community though a myriad of local events open to the public, giving businesses an opportunity to showcase their products or services to the general local public.

Organizations such as the National Small Business Association, National Federation of Independent Businesses, and National Small Business Association are small business trade organizations that blend solving industry issues with community advocacy to leadership in government. These organizations allow for businesses to network with each other and provide a voice for small businesses collectively, as well as on behalf of small businesses concerning regulatory matters and legislation that will either help or hurt the small business owner.

So how do you build a relationship with the community around you? Community outreach should be a priority when mapping out your marketing and advertising campaign and budget. Not all community outreach costs money. Sometimes it involves investing your time. Rotary Club, Kiwanis, Elks Lodge, and the VFW-American Legion are staples in the community. They are organizations led by local business owners and community leaders that perform good works aimed at uplifting the community. Through your service in one of these organizations, you will get to develop relationships with other people who will recognize your dedication to help others.

Some businesses take the lead by organizing a community activity. 5K runs are a very popular way to get people to gather together for a good cause. The money raised can be donated to charity, and you have plenty of opportunities to get your business name in front of people, leading up to, during, and after the event. As the host and main sponsor, your business name and contact information would be placed on all the event’s marketing materials, sign up forms, social media, and mentioned during the event. You can have a team staffing a booth or table of information made available to racers and supporters.

Another role your business can play in growing its network is becoming a member of a community activist group. This can be tricky because some community activism is driven by political agendas, and so it is important to not push an agenda or get involved with any group that requires you to vacate your personal values or alienates your clients. If you’re a business that caters to female clientele like a beauty parlor, you may choose to help a community activist group that supports women who are victims of domestic violence. If your business is in the environmental industry, you may want to take up cause with a group that advocates for better environmental practices.

Wherever you choose to build relationships, make sure that you are joining because in your heart you want to make a difference, want to help others and effectively uplift the community around you. If you volunteer or join a business organization or trade group with the intent that it’s all about what you can get out of someone else, your actions, words and mannerisms will speak out for your wrong intentions and people will take notice. Building a community and network goes hand in hand in lending your time, expertise, and sometimes financial resources in serving others. Remember, you get back what you give.

Samuel K. Burlum is an investigative reporter who authors articles related to economic development, innovation, green technology, business strategy, and public policy concerns. Burlum is also a career entrepreneur who lends his expertise as a consultant to start-up companies, small businesses, and mid-size enterprises, providing advisement in several areas including strategic business planning, business development, supply chain management, and systems integration. He is also author of The Race to Protect Our Most Important Natural Resource-Water, Main Street Survival Guide for Small Businesses, and Life in the Green Lane-in Pursuit of the American Dream.

Give Mother Earth A Fighting Chance

Our planet currently supports a population of more than 7.5 billion people, resulting in a demand for clean drinking water and quality air that is at an all-time high. Unless society collectively changes its lifestyle habits that affect the environment, Mother Earth will not have a chance to recover from the abuse inflicted by humans for decades.

Earth Day is a reminder that planet Earth belongs to all of us, not just a select few. Every decision—our daily transportation choices, what products we purchase, how much water we consume and how much we waste—has an effect on the entire population, current and future. Although this responsibility may seem to be a heavy burden, there are alternatives to many of our day-to-day decisions that can make a big difference to the planet.

Here are some simple steps that will help create a more environmentally friendly home.

  • Switch from harmful toxic chemical cleaners to nontoxic biodegradable products. This lessens the exposure to toxins in the home environment and reduces the amount of chemical agents that end up in landfills and pollute fresh drinking water supplies.
  • Fix leaky faucets and pipes around the home. Every gallon leaked not only increases the water bill, but also contributes to the waste of clean drinking water supplies, which is limited. Install rain barrels to capture runoff that can be used for watering plants in order to preserve clean drinking water for human consumption.
  • Understand that everything, including waste, has its place. Instead of throwing away food scraps, begin a compost bin in order to transform scraps into valuable soil for gardening and planting.
  • List your unwanted, slightly used household items on a website like Craig’s List or donate them to a nonprofit second-hand store. This enables individuals that cannot afford brand new items to more easily fulfill their needs while repurposing items rather than adding to a landfill.
  • Recycle rather than trash as many items as allowed by your local municipality, including all metal, plastic, glass, paper and cardboard, electronics and other items that are now commonly reused to make renewable products and packaging.
  • Consolidate errands and plan accordingly to streamline your trips for efficiency, which conserves fuel and saves time and money. If your commute is less than a mile or two away, consider walking, riding a bike or even car pooling with a friend. Those living in rural communities that require a vehicle for transportation may want to purchase a vehicle higher in fuel efficiency, or purchase a green technology retrofit in order to make their existing vehicle more fuel efficient while also decreasing its toxic emissions.
  • Commit to teaching the younger generations about the importance of environmental stewardship and their responsibility to live a lifestyle that lessens their negative impact on Mother Earth. All the practices and methods of preserving the environment and conserving our most important natural resources can be passed down to our children and our children’s children. This is needed in order to continue the legacy of helping Mother Earth recover from years of abuse, while also preserving resources for future generations to come.

If we all take small steps in changing our daily habits with regards to how we treat water, waste and energy, we will have made a big difference collectively in giving Mother Earth a fighting chance.

Samuel K. Burlum is an investigative reporter who authors articles related to economic development, innovation, green technology, business strategy, and public policy concerns. Burlum is also a career entrepreneur who lends his expertise as a consultant to start-up companies, small businesses, and mid-size enterprises, providing advisement in several areas including strategic business planning, business development, supply chain management, and systems integration. He is also author of The Race to Protect Our Most Important Natural Resource-Water, Main Street Survival Guide for Small Businesses, and Life in the Green Lane-in Pursuit of the American Dream.

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