“Do’s and Don’ts of MLM”

Written by, Samuel K. Burlum, Investigative Reporter, and author of The Green Lane, a syndicated column, Published on 8/17/2018, a SamBurlum.com Exclusive

Tags: American Free Enterprise, Business, Direct Selling, Multi-Level Marketing, Network Marketing, Opportunity, Small Business, Relationship Marketing, Home Based Business

Source: So… you have decided to get involved in a multi-level marketing business opportunity. After spending hours of research on the right opportunity, you are ready to roll up your sleeves and get to work. How do you assure yourself greater odds of success? We provide a few tips.

Every multi-level marketing business opportunity has a recipe for “success” which is usually provided by the MLM parent company, and offered by way of training materials, tools, books, and audios. There are some basic key concepts to keep in mind when building your team and customer base. These key concepts may seem simple, however are often overlooked, leading many in the industry to disappointment and failure.

One of the very first things to keep in mind is to pay close attention to every detail related to the process of sales and recruitment, and to the fine print of company policy & procedure and compensation plan. Many network marketers fail to collect on every benchmark they achieve because they miss a step in the process of submitting paperwork or forget to fill in a required field on an online form. Within the independent contractor agreement and compensation plan, there are specific details related to how commissions are earned on product sales and on sales from a downline that may not have been presented during the initial opportunity introduction.

Network marketers must have an understanding that their new opportunity should be treated as if it is a business they personally own. Discipline, motivation and consistent daily action are crucial for success, for if positive results are not produced, no compensation is earned. The network marketer should have a thorough understanding of the products they represent, the market they serve (who will need them), and a willingness to handle objections and even deal with disgruntled customers.

The network marketer should be a product of the product. The best sales representative is a person that has a personal experience with the products they are selling, and can convey their personal story or connection with those products to others. A network marketer should sample each of the products they intend to promote, and focus primarily on those that have the greatest impact on them, rather than those they did not personally enjoy or find beneficial.

Research the ideal consumer market and start there. Many network marketers will begin pitching their product offerings to a list of family, friends, neighbors, and other associates from within their local community or network. What network marketers need to understand is once they have exhausted their list of contacts, they will have no choice but to engage with strangers. Sales representatives, in general, who focus on solving problems and filling a need, develop a customer following and are more successful than their peers who primarily rely on friends and family to buy their products.

Network marketers need to have a definitive plan of execution in reaching their target market. In discovering where your target market might be located, you will want to put yourself in the shoes of the potential customer. What are their likes, dislikes, consumer behaviors and habits? What influences their decision making? Your discovery process should include learning why your potential customers make the choices they do.  This will apply to building your team network as well.

Network marketers need to set realistic and obtainable daily, weekly, and monthly goals, and stay disciplined to achieve the set benchmarks. Network marketing is about making repetitive consistent efforts over a long period of time. Where many fail is by having the desire and intention of making a big splash of achievements in the beginning, so they could sit back and allow for their downline to do the rest. When they don’t achieve success in the short time line they hoped for, the disappointed network marketer often quits. Network marketing is a battle of time and milling through the field of potential prospects. The network marketer that is willing to spend less time per week, but willing to work years at the business, will have far greater returns than the network marketer that works feverishly in the first 30 days and does nothing thereafter.

Another practice of becoming a better network marketer is to develop your own personal brand that can help separate you from the field of thousands of other network marketing representatives. What makes you so different that a potential prospect should buy from you instead of your competitor? It will be the little things that matter – returning people’s calls, texts and emails, answering questions, helping people with their paperwork, being supportive of other members of your downline, and being a team player. These are just a few ways you can create your personal brand.

The career network marketer should have some of their own personal business tools, such as a business card, website, social media page, hotline, group newsletter, and blog post. These are places where you can tell your story and the stories of your personally connected satisfied customers and fellow network marketing colleagues.

Network marketing is just that, networking. Every network marketer should be engaged in a business organization where he/she can meet with other fellow business leaders and potential customers. Building relationships within this community will provide credibility that you are a professional and not some lone wolf trying to look out only for yourself. Within these business groups, look for opportunities to be of service to others.

Most importantly, the network marketer must have patience. Customers and members of your “team” will come and go. There are natural consumer life cycles to every product or service. You must continue to be diligent in developing strong customer and business relationships, and keep in mind that some of your recruits will not produce a thing and end up quitting the opportunity. Quitting over someone else quitting will yield zero results.

Not all network marketers will make enough money to quit or replace their day jobs. It takes time, monetary investment, and a keen ability to work with other people to achieve any level of financial gain in network marketing. Those who are not ready to assume all the risk should yield to caution and look for other career building opportunities.

Samuel K. Burlum is an Investigative Reporter who authors articles related to economic development, innovation, green technology, business strategy, and public policy concerns. Samuel K. Burlum is also a career entrepreneur, who currently lends his expertise as a Consultant to start-up companies, small businesses, and mid-size enterprises, providing advisement in several areas including strategic business planning, business development, supply chain management, and systems integration. He is also author of “The Race to Protect Our Most Important Natural Resource-Water,” and “Main Street Survival Guide for Small Businesses.”

 

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“It’s a Pyramid Scheme…”

Written by, Samuel K. Burlum, Investigative Reporter and author of The Green Lane, a syndicated column, Published on 8/2/2018, a SamBurlum.com Exclusive

Tags: American Free Enterprise, Business, Direct Marketing, Multi-Level Marketing, Network Marketing, Opportunity, Small Business,

Source: Multi-level marketing has received a great deal of criticism throughout the years, being accused of scamming people out of their money while coaxing them with grand visions of financial independence and lavish lifestyles. Though the odds have not always been in favor of the average network marketer, we uncover the myths versus facts of network marketing business opportunities.

So why does multi-level marketing receive such negative press and opinion? Chances are, the majority of negative opinions were developed by individuals that tried to make a go at becoming successful in a multi-level marketing business venture, and failed to achieve the success that was originally advertised. The statistics are not pretty, however when you compare them to how many people start a traditional business and fail, or how many people try to become professional athletes and fall short of their desired success, the statistics are relative to other career aspirations that are not achieved.

According to a Report authored by Robert FitzPatrick in 2005, over ninety-nine percent of individuals that got involved with multi-level marketing business opportunities ended up losing all of their investment. Studies performed by third party consumer watchdog groups have proven that between 990 and 999 people out of 1000 that have signed up as network marketers have lost their entire financial investments; and for some, because they had dedicated so much time to their multi-level marketing businesses, were let go from their day jobs or lost out on other career opportunities. It will be interesting to see if these numbers change as the industry transforms.

It is difficult to decipher the true number of MLM profits, losses and sales revenue from retail customers versus the network marketer participant’s product purchases because most MLM companies historically have not disclosed the data that makes a clear distinction between sales revenue from their consumer-only audience versus sales revenue from their own network marketer participant audiences.  Because there has been little incentive to solely focus on consumer retail sales, and much of the focus in the industry’s business training has been directed to recruiting a “downline”, few network marketers have focused their sales efforts on establishing retail sales only.

The fact that most MLM parent companies’ total gross revenue is not in direct relationship to what each independent distributor earns creates a blur between the numbers, a truth often skewed when a MLM company is presenting an opportunity. If the math and the probability of success is not in favor of the network marketer, why do people still sign up to participate?

Some individuals join the networking side of the business because they enjoy the parent company’s products so much that they continue to purchase them, but desire to continue making their purchase commitments at a significant discount. In some cases, the consumer then becomes their own network marketer and tends to save enough on product discounts that their fee for joining is covered over time.

Some individuals are drawn to the social lifestyle and travel, the added value of education and training, and networking with other like-minded individuals; thus treating their distributorship more like education and/or a social club membership. In some cases, this training, networking and the connections made also benefit their other businesses or day jobs. Some individuals just enjoy the flexibility that the MLM opportunity provides, and want complete control over their own schedules. Sometimes these individuals might be involved with more than one MLM opportunity, where they may profit from cross pollination of their networks from one organization to the other (though most often frowned upon and against company policies).

Some individuals become network marketers because they believe that they (and their team) will defy the odds and strike it rich, hoping to find themselves at the top of the pyramid after the masses of other people quit. For some, the idea of “owning a business” or being “in the business” is attractive, and they will leverage that representation to recruit others into their organization.

In the legal sense, a network marketer does not own their own business (unless they have their own corporation or limited liability company that is in contract with the MLM parent); because the network marketer does not own any hard assets owned by the MLM parent organization. The Network marketer does not own the patents, intellectual property, physical property, inventory (in most cases), or other intangible business assets such as a website or domain name; nor can the distributor’s “business” be sold or acquired for a profit (in most cases).

Multi-level marketing companies have had their fair share of legal bouts. In the 1980’s, the Amway Company was met with much criticism and negative press. As of most recent, HerbaLife faced the wrath of the Federal Trade Commission. Yet network marketers that remain committed to multi-level marketing claim they have benefited from their involvement and have seen a return of investment after three to five years of dedicated efforts.

Skeptics, media, and government agencies focused on consumer protection argue that a multi-level marketing agency crosses over to a pyramid scheme when it pays more focus and monetary benefit for new network marketer recruitment than on product sales commissions, where the participant (the network marketer) can only make sales commissions on consumer retail sales if their downline is meeting mandated personal consumption inventory buys; and in order to earn either bonuses from recruitment or sales commissions, one is most often required to maintain an automatic shipment purchase of company products themselves that also may include a number of pre-requisite items such as tools, marketing materials, and training materials.

There are some multi-level marketing companies that do focus more on the products and services offered than on network marketing recruitment of new participants. Companies like Primerica and Pre-paid Legal focus on the sales of services, and encourage their network marketing representatives to be successful at selling these services before recruiting new people into their downline. These companies also have no required auto-ship.

Some companies have changed their business model to adapt business practices acceptable to watchdog groups and government agencies. Some have also eliminated the requirement for auto ship purchasing, and have increased compensation benefits to allow individuals who only desire to earn commissions on sales of products, to do so and see a return on investment within a reasonable time period.

The perspective of ‘being a product of the product” holds true in successful product promotion, and most people are drawn to specific MLM companies because they see the value and benefits of the products that the company offers. However, many folks who are introduced to these companies have limited financial resources and are already struggling to get by. Though they may like nothing more than to be able to personally enjoy the benefits of the company’s product lines every day, they may not initially have the means to purchase them monthly while doling out the expenses of building their business – such as tools, training and fuel. It is also important to keep in mind that it takes time and training to build the knowledge, skill sets and relationships necessary for success; and most often, little (if any) monetary earnings will be recognized for the first several months, especially for those who are new to the industry.

If you’re still intrigued and contemplating whether or not the MLM industry might be for you, your next step may be to research a few multi-level marketing companies, along with their products, culture, and compensation plans with a fine eye focused on detail and the fine print. Before joining a MLM organization, you have the right to research and ask for reports on the average payouts per year to new recruits, statistical and historical analysis on success/failure rates of network marketers within that organization, and for a review of consumer complaints related to the MLM parent company’s product offerings. Once you have found the MLM opportunity you are comfortable in working with, continue to move on with your new business opportunity with cautious optimism.

Samuel K. Burlum is an Investigative Reporter who authors articles related to economic development, innovation, green technology, business strategy, and public policy concerns. Samuel K. Burlum is also a career entrepreneur, who currently lends his expertise as a Consultant to start-up companies, small businesses, and mid-size enterprises, providing advisement in several areas including strategic business planning, business development, supply chain management, and systems integration. He is also the author of “The Race to Protect Our Most Important Natural Resource, Water;” and “Main Street Survival Guide for Small Businesses.” 

Tax Code Reform, So What Did We Get?

Written by, Samuel K. Burlum, Investigative Reporter, and author of The Green Lane, a syndicated column, Published on 8/2/2018, a SamBurlum.com Exclusive

Tags: Business, Community, Economy, Entrepreneurship, Finance, Small Business, Tax Policy

Source: With Tax Code Reform signed into law, there are a number of changes to be aware of. We review the biggest changes to the tax code that have been made since the last set of revisions that were made in 1986.

The largest reform to the current tax code since 1986 was enacted into law at the end of 2017. This reform has come with mixed reviews by skeptics, who sought more resolve to the existing tax code laws. Most of the adjustments to the tax code have been on the personal tax side of the books. Some of the most noticeable changes include:

  • The Child Tax Credit increasing from $1000 to $2000, so families can benefit from this adjustment, which leaves more of the wage earner’s money on the table at home.
  • A significant change to the Individual Tax Rate and Bracketing. Prior to the change, there were six specific brackets in which personal income tax was rated. The 2017 tax code reform has added additional brackets with adjustments to existing brackets. These changes were minimal, however for some wage earners, the changes can mean having a few extra dollars in their pockets for their families.
  • An increase in the standard deduction from $12,700 to $24k for married filing joint couples. The standard deduction has increased from $6350 to $12,000 for single filers. The head of household deduction has increased from $9350 to $18,000.
  • Good news for the small business owner. Small business owners that operate pass through income corporations (S Corps or LLC) were formally taxed at the individual tax brackets. These same pass through corporations now receive an added twenty percent deduction bonus. A benefit for C-Corporations has also been worked into the bill. C-Corporations will see a reduction from a thirty-five percent tax rate to twenty-one percent flat, giving corporations the largest adjustment to corporate tax in decades. In addition to a change in corporate tax rates, the Alternative Minimum Tax (AMT) for corporations has been repealed.
  • Changes to personal exemption allowances. Formerly, the personal exemption allowance was up to $4050 per person, however since the new tax code is in place, this exemption has been eliminated. To compensate for this, an increase in the standard deduction has been implemented.
  • A cap in SALT (state and local tax) deductions. Some property owners may not fare well in the new tax code deal. State and local income tax was formerly deductible prior to tax code reform; however, in accordance with the new tax code, this deduction is now capped at $10,000 in total between both property and income taxes. Some say this hurts property owners who relied on the former allowance to offset the pain they felt when paying heavy burdens on their state and local property taxes.
  • Adjustments to the mortgage interest deduction. In 2017 it was allowable to deduct the interest up to $1 million dollars on your main residence. The new code drops this deduction to $750,000 for new loans that are generated in 2018 and forward.
  • Added benefit for individuals that have 401ks. Such investors have plenty to be happy about. As the new tax code specifies, the cap on employer-sponsored 401k programs has been increased by $500. This also allows for anyone over the age of 50 to contribute up to $24,500 into their 401k. On the other side of the coin, deductions for IRA’s will be phased out. However, some exemptions on this plan will still be allowed. Other adjustments and phase outs include Roth IRA exemptions and deductions.
  • An increase in Earned Income Tax Credit maximums. This tax code rule was increased to assist families with multiple children. Though the increase is not a landmark, the modest increase was made to help struggling families.
  • An unexpected surprise in the area of gifting. An individual can now provide a gift up to $15,000 to any one other person without the receiver having to deal with a tax liability.
  • An increase in the maximum Social Security taxable earnings amount, which affects employees, employers and the self-employed.

So which states benefited and which states were most affected by the new tax code reform? For low income families, the states that receive the least amount of benefit include Alabama, Pennsylvania, Montana, Wyoming, and Vermont.  States that received the most benefit for low income families include District of Columbia, Arizona, Nebraska, Texas, and California.

As it relates to middle class family demographics, the states that received the most benefit include Alaska, Nevada, New Mexico, Delaware, and California. Middle class families on the other side of the spectrum in the states of Maine, Maryland, Connecticut, West Virginia, and Arizona lose out on this round of tax code reform.

For high income families, the states of Alabama, Tennessee, Wyoming, Arkansas, and Ohio gain the most from tax code reform. The wealthiest in the states of Mississippi, California, New Jersey, New York and Arizona stand to lose the most with the new tax code reform bill.

To find out how the tax code reform directly affects you, refer to your tax attorney or certified public accountant for additional information. This article was not intended to provide tax or financial advice, but to provide awareness by highlighting some of the most noticeable tax code changes.

Samuel K. Burlum is an Investigative Reporter who authors articles related to economic development, innovation, green technology, business strategy, and public policy concerns. Samuel K. Burlum is also a career entrepreneur, who currently lends his expertise as a Consultant firm to start-up companies, small businesses, and mid-size enterprises, providing advisement in several areas including strategic business planning, business development, supply chain management, and systems integration. He is also author of “The Race to Protect Our Most Important Natural Resource-Water,” and “Main Street Survival Guide for Small Businesses.”

As Seen on TV

Written by: Samuel K. Burlum, Investigative Reporter and author of The Green Lane, a syndicated column, Published on 7/2/2018, a SamBurlum.com Exclusive

Tags: Advertising, Business, Entrepreneurship, Marketing, Media, Sales

Source: Just when you thought the deal could not get any better, just wait, there’s more…call now and your order will be doubled… “As seen on TV,” we review some of the most successful infomercial campaigns and why they did so well.

We have all experienced at some point in our lives, while flipping through the television channels, that moment when we came across a presentation of the latest and greatest widget, gadget or contraption, with a deal we just could not pass up. From products like OxiClean and the George Forman Grill, to exercise equipment and other inventions that seemed like no one would ever buy, infomercials have catapulted sales and brand recognition for a number of inventors and marketers, resulting in millions of dollars in returns on their ideas and inventions.

Not all infomercials or products reach the success of the Thigh Master or the Snuggly, however each product that is pitched on television infomercials has a life cycle that assures the product continues to get exposure. As of recent, specialty retailer stores have sprung up to showcase product offerings once seen on television. Walmart and Target have even dedicated shelf space to offer products that were once pitched on infomercials a second chance to connect with consumer audiences.

Some of the most successful infomercial products include the exercise device called the Thigh Master. The Thigh Master was a simple contraption made up of two metal loops joined by a spring mechanism in the middle that was designed to assist consumers in toning legs, hips, and waist. The pitch was that a consumer could operate the Thigh Master while attending to other activities such as reading, watching television (other infomercials), or just about any other activity that did not require the use of one’s legs at the time of using the Thigh Master. Thigh Master achieved huge success in sales, grossing over $100 million. The Thigh Master incorporated the celebrity endorsement of television personality Suzanne Somers to help pitch the device to “would be” consumers.

Another well-known infomercial product that has transitioned to shelf space at your local retailer is OxiClean. OxiClean was pitched by former Billy Mays, who would claim, “I’m not yelling, I’m projecting,” as he would hook viewers to stay tuned because, “but wait, there’s more.” Billy May’s unique raspy voice and the multitude of scenarios presented on how OxiClean would solve every cleaning situation as the latest miracle for your household, grabbed consumers to gross over $500 million dollars in sales to date. Part of the success of OxiClean is its transition from infomercial to its placement on shelves at selected retailers.

“Set it and forget it,” was the tag line for the device that would promise steamed vegetables piping hot; meats cooked to be tender and succulent. The Ronco Rotisserie Oven also known as the Showtime Pro, steamed rolled its way to the top by having the inventor and marketer Ron Popeil invite celebrity guests to accompany him in infomercial sessions. The Showtime Rotisserie raked in over $1.2 billion dollars for Popeil, putting Ronco at the top of infomercial success. The oven is still available today, and continues to be sold on television, Amazon, and in selected retailer outlets.

Richard Simmons not only had you Sweatin’ to the Oldies and managing your meals; he had consumers dole out over $200 million dollars for his fitness programs, making Simmons one of the wealthiest fitness gurus ever. Sweatin’ to the Oldies was a series of exercise regimens coupled with music to entice baby boomers to want to engage into a heathier life. Over 20 million of these programs were sold. Simmons targeted the “regular” person as part of his campaign, which attracted tens of millions of out of shape people that might have never taken the time out to visit a gym or hire a personal trainer. The business plan worked, branding Simmon’s as a fitness expert and television personality for life.

Then there was the blanket you could wear called the Snuggie. If you doubt anyone would spend their money on this product, you are highly mistaken. Tens of millions of Snuggies have been sold. In essence, this body-length blanket with sleeves was advertised that it could be worn by anyone, anywhere, anytime, and even boasted that it would bring people closer together if they all had a Snuggie. Sadly, it did the opposite, as the Snuggie was designed for a single person to use at a time. The Snuggie would rake in over $400 million dollars can still be found in selected retailers, on the internet, and on the infomercial, which still airs from time to time.

The infomercial product industry is a multi-billion dollar per year industry, and since its inception, the infomercial product world has grossed over $250 billion dollars in sales to date. With the widespread use of additional digital media, television is not the only medium used in pitching a message to would-be consumers. Digital social media platforms allow for a plethora of video content to be made readily available and stream to almost any mobile device, bypassing the conventional television set.

It is estimated there are over 500 products that have been initially developed and marketed specifically for infomercials.

One of the largest companies in the infomercial product sector is Telebrands. Located in Fairfield, New Jersey. Telebrands is responsible for launching over a hundred products alone, and has been doing so since 1983.

Based on these metrics, you wonder why more products don’t go down the infomercial path. Not every product is a good fit. The more technical the product, and the higher the investment a consumer must make, the less advantageous it becomes for the product to be featured on an infomercial. Typically, products marketed on infomercials are similar to the impulse buy at the register of a retailer; where consumers feel comfortable with the risk they are taking. And besides, most infomercials offer a risk-free money back guarantee.

Infomercials have been rumored to get a bad rap. Complaints from consumers include inferior or poor quality in the manufacturing of the product itself, or products that claim they will last a lifetime, but don’t. Some products seem so far-fetched that some people don’t believe they can actually function as advertised. As a result, the Federal Trade Commission has taken aim at infomercial marketers, bringing an average of five cases to court each year.

Some infomercials can be outright comical; as they might pitch a product’s suggested use or durability in situations that a consumer might never intend to use the product. When was the last time you purchased Tupperware to have an elephant stand on it? The next time you mock an infomercial, just remember it’s the inventor and marketing company that is getting the last laugh.

Samuel K. Burlum is an Investigative Reporter who authors articles related to economic development, innovation, green technology, business strategy, and public policy concerns. Samuel K. Burlum is also a career entrepreneur, who currently lends his expertise as a Consultant to start-up companies, small businesses, and mid-size enterprises, providing advisement in several areas including strategic business planning, business development, supply chain management, and systems integration. He is also author of “The Race to Protect Our Most Important Natural Resource-Water,” and “Main Street Survival Guide for Small Businesses.”

 

What is Network or Direct Selling?

Written by, Samuel K. Burlum, Investigative Reporter and author of The Green Lane, a syndicated column, Published on 6/22/2018, a SamBurlum.com Exclusive

Tags: American Free Enterprise, Business, Direct Selling, Multi-Level Marketing, Network Marketing, Opportunity, Small Business, Sales Opportunities

Source: One of the most common at-home business opportunities is the direct sales network marketing of products offered by a parent organization. Direct sales or network marketing has received a bad rap in the past, where advocates and adversaries share their pros and cons about this business model. We take a look at what networking marketing and direct selling opportunities are.

Network marketing/direct selling companies offer their products and/or services by employing a business model that includes a number of independent representatives or marketers who promote the parent company and its product line. The first method in which network marketers earn an income is based on sales commissions for product sales of the affiliated parent company. This applies to both single-level and multi-level marketing business models. Network marketers can then earn additional income from building an “organization” or “downline,” which consists of a network of other individuals they recruit to also sell the parent company’s products, making this the “multi-level” business model.

Multi-level marketing organizations have been pitched under a number of monikers. Some of the most common other names for multi-level marketing are network marketing, direct selling, community marketing, referral marketing, pyramid selling, person-to-person marketing, and relationship marketing. Network marketing or direct selling have been the most common terms dubbed since multi-level marketing has been associated with negative perception of the industry as a whole.

Some of the most successful and longest standing direct selling businesses include Avon, Amway, Primerica, May Kay Cosmetics, Legal Shield, and Shaklee. Within the past forty years, the number of network marketing companies that offer products and services have exploded to an all-time high. There are well over fifty companies today that dominate the multi-level marketing landscape, and there are no signs of the industry slowing down.

Billions of dollars in product and service sales have been made for these companies as a result of this business model. In 2015, the industry posted $183.7 billion dollars in sales worldwide. Collectively, these companies claim that over $73.4 billion dollars (roughly 40%) of gross revenue was paid directly to “distributors,” who are the network marketers themselves. The majority of the industry’s sales were collected in the United States, with twenty to thirty percent of all sales having taken place stateside. The industry also did well in China, which is the industry’s second largest market, followed by South Korea, Germany and Japan.

So what makes the industry so attractive? Career marketers will tout there are multiple benefits to becoming involved in network marketing organizations. Network marketers claim the main reason for their decision to join network marketing is because of its unique business model and the flexibility the industry offers.

Network marketers can earn unlimited commissions with most multi-level marketing companies, as well as paid performance bonuses when sales goals are met; and are also paid a percentage on sales from their downline. A common claim of advantage in Network marketing is the sense of owning a business without the hassle of a brick and mortar location, so very little financial investment is required in comparison to the capital necessary to start up a traditional retail or service oriented business. Network marketers have the flexibility to create their own schedule, and are not limited to any one geographic location.

Other terms coined for the sales force of independent sales people that make up a direct selling organization include: distributors, marketing consultants, promoters, representatives, independent business owners, independent contractors, marketing directors, and relationship coordinators. Some of these terms have been viewed by former network marketers as misleading, because the network marketer does not directly own part of the parent company; and many of the network marketers do not operate their venture in an official business structure (such as a corporation or limited liability company). Instead, network marketers are encouraged to register a business name and obtain a tax identification number, so the parent multi-level marketing company can pay a business entity versus paying an individual. This is where the phrase “getting into the business” was developed.

Traditionally, network marketers would introduce the parent company’s products and/or services to potential consumers directly by word of mouth advertising. Some of the most popular forms of this word of mouth advertising would come in the form of “home parties,” where the network marketer would set an appointment to host a home party (or have a family member, friend or acquaintance host the party for product discounts or gifts), and invite guests to attend the party. At the home party, family and friends would gather to share in refreshments and would view the presentation made by the network marketer, who would also showcase the parent company’s product lines and take orders from the invited guests that attended. Once the product orders were available, the network marketer would deliver the products to their customers.

With the coming of the Information Age, the Digital Age, and the Age of Mobile Devices, network marketing has become far more complex, with a host of new direct marketing tools and techniques. Individuals can now sell products and recruit members for their downline from anywhere in the world that the parent company is set up to do business with. Social media has given rise to the growing number of network marketers, where one may expect to see the latest pitch in their news feed or receive a private message from someone who is trying to share the MLM product line or opportunity that they have chosen to partner with.

Just as the methods in reaching potential customers and recruits have advanced, so have the systems used by both single-level and multi-level marketing business models. Most of these companies now offer direct ship programs for their products, so the network marketer no longer has to hand deliver personal orders to customers. Multi-level marketing companies have also integrated back offices, online dashboards and apps, allowing for the network marketer to go paperless while managing their organization or downline. They have also made many of their tools available online to their network marketers, eliminating the need to purchase clunky marketing kits for personal use; and have become more transparent in recent years, providing financial reports, sales commission reports, and earnings in real time for network marketers to review.

Even with the advancements in technology, marketing tools, training, and the many success stories throughout the network marketing industry, the MLM industry and business model is still viewed negatively by many. Some claim that network marketing companies are nothing more than pyramid schemes that prey on people that are hopeful and looking for a remedy for their financial duress or other personal challenges. It is important to note, however, that some of the most successful MLM companies are also those that have come under the most criticism.

Samuel K. Burlum is an Investigative Reporter who authors articles related to economic development, innovation, green technology, business strategy, and public policy concerns. Samuel K. Burlum is also a career entrepreneur, who currently lends his expertise as a Consultant to start-up companies, small businesses, and mid-size enterprises, providing advisement in several areas including strategic business planning, business development, supply chain management, and systems integration.

Small Business Ownership vs. Entrepreneurship

Written by: Samuel K. Burlum, Investigative Reporter And author of The Green Lane, a syndicated column, Published on 6/8/2018, a SamBurlum.com Exclusive

Tags: Business, Community, Crowdfunding, Economy, Entrepreneurship, Finance, Small Business

Source: So, which are you – a Small Business Owner or an Entrepreneur? We compare the similarities and differences between the two, so you can decide which category you best fit into.

Both the small business owner and the Entrepreneur have significant impact on our economic system. They are both creators of opportunity for others, they both offer a product and/or service, and they both contribute to the success of the economy. So how do you know which one you are? There are some stark differences between being a small business owner versus being an entrepreneur; although both add great value to society.

Small Business Ownership usually means that a person owns a business that is tied to a limited geographic area, whereas an entrepreneur’s value proposition is not limited to any one community or location. Both the small business owner and the entrepreneur offer a product or service that others may need. The size of the audience in which each respective marketer serves is dictated by their reach, location, and vision. Small business owners are usually centered and consider themselves as the local authority for their respective town, city, community, or even county. The entrepreneur knows no boundaries, no boarders, no defined geographical lines, but rather focuses on the demographic of their market reach.

Both the small business owner and the entrepreneur take a risk to start their venture. They are equal in the aspect that they must invest hard financial investment, their time, their skill sets, and sweat equity in order to upstart their enterprise. The difference between small business ownership and entrepreneurship risk is the amount of risk one is willing to take and the scope of risk one is willing to endure. A Small business owner’s ability to take risk may be limited to how much capital they have available. They rarely ask for others to invest into their local business. Most small business owners will put their personal assets on the line to drum up the cash needed to start their business. The return on investment and risk is limited to the size of the market in which the small business owner provides their product or services.

The entrepreneur is a larger risk taker, willing to not only put all of their money and time on the line, but also has a business plan that allows for others to take a risk or invest into their idea as the growth plan evolves throughout different phases. The ability to gain a return on investment has far more opportunities because the entrepreneur’s offering is not limited to any one market.  The entrepreneur sets higher sales goals, and extends their market reach to higher aspirations, therefore in order to achieve these goals, the entrepreneur needs to put even more at risk. For instance if the entrepreneur visions their product or technology being utilized worldwide, they will need more capital and resources to launch their idea.

The small business owner focuses on a proven business model that they can personalize and put to work. Most small businesses have a standard business model. Say you desire to own an auto parts store, hardware store, or hair salon; these types of businesses have an industry standard business model that fits the geographic locale in which that intended business is to service. A local retail business such as a hardware store or grocery market does not invent anything, they supply a local community with a select array of product offerings which they can purchase from a wholesale supplier. Even the planogram of the retailer’s store location has a standard recipe in line with their industry.

An entrepreneur follows a different path. The entrepreneur has to develop their own road map for taking their invention or idea to market. An entrepreneur may offer a product, technology, or unique service proposition; however, they are usually either the inventor or have a partnership with the inventor to take the product or device to market. This includes all the steps of research, development, manufacturing, distribution and service, while marketing and advertising the value proposition through all of the phases of its entry into the market place.  If the product, technology or service does not yet exist, the entrepreneur must develop the methods and practices for each step in the process of creating, manufacturing and delivering their offering to market. This requires the ability to envision each moving part of the business when there may not be a business model that yet exists.

Even the style of planning and leadership is distinctly different between the small business owner and the entrepreneur. Small business owners plan a day to day schedule, a plan that may extend up to months at a time as their business model requires. Most entrepreneurs with a new idea to the market must plan for years ahead, because their market strategies may need far more time to develop. A small business owner may have to micro-manage their business enterprise due to the limited staff their business employs. Entrepreneurs can delegate more tasks from the to-do list to others as their enterprise grows. Entrepreneurs are also involved in more of the technical aspects of their value proposition, where they are part of the product or invention development process.

A study by the Quarterly Journal of Economics revealed that most small business owners are involved in businesses that require manual talents verses the entrepreneur, whose enterprise is based on high-level cognitive skills and creativity. The study further provides that entrepreneurs are naturally larger risk takers and their offering is not yet common to the market. Most small business owners are either merchants or service providers of specific needs relevant to a geographic market.

What makes the small business owner and the entrepreneur character so unique? They both share passion for their value proposition.  Both types of business leaders feel their product or service offering will be of great benefit to the audience they are serving.

Samuel K. Burlum is an Investigative Reporter who authors articles related to economic development, innovation, green technology, business strategy, and public policy concerns. Samuel K. Burlum is also a career entrepreneur, who currently \ lends his expertise as a Consultant firm to start-up companies, small businesses, and mid-size enterprises, providing advisement in several areas including strategic business planning, business development, supply chain management, and systems integration. He is also author of “The Race to Protect Our Most Important Natural Resource-Water,” and “Main Street Survival Guide for Small Businesses.”

 

Who are the Voices for Small Business?

Written by: Samuel K. Burlum, Investigative Reporter And author of The Green Lane, a syndicated column Published on 6/2/18, a SamBurlum.com Exclusive

Tags: Business, Community, Economy, Entrepreneurship, Finance, Small Business

Source: When the small business owner needs a voice, where do they go? We provide a host of some of the largest organizations that advocate for the small business community.

Small Businesses are the life blood of the US economy, and account for half of the total number of jobs and persons employed. Small businesses account for the majority of local economic engines. When Small Businesses need support or a voice to stand up for their concerns, there are a number of organizations they can rely on to advocate on their behalf. Here are a few organizations that have received positive rankings from small business owners:

Association of Washington Business: Since its formation in 1904, Washington’s oldest and largest business association continues to serve as the state’s chamber of commerce as well as the manufacturing and technology association. AWB advocates on behalf of businesses of all sizes and from all industries, working to unify and find solutions to issues facing Washington employers, their employees and communities. AWB is located at: 1414 Cherry St. SE, Olympia, WA 98501, toll free number: 800-521-9325, e-mail: members@awb.org. Additional information can be found on their website: https://www.awb.org.

Entrepreneurs’ Organization: Founded in 1987, EO is a global business network that enables business owners to learn from each other by providing numerous resources to assist in educating and inspiring personal and professional growth. EO has international locations in Singapore, Belgium, Panama, and Canada, EO’s global headquarters is located at: 500 Montgomery Street, Suite 700, Alexandria, VA 22314, telephone: 1-703-519-6700. Additional information can be found on their website: https://www.eonetwork.org.

Minority Business Development Agency: Minority Business Development Agency is an agency of the US Dept. of Commerce. Their focus is to assist in the development and growth of minority-owned businesses, utilizing private and public sector programs, policy, and research. Additional information can be found at: https://www.mbda.gov.

National Association for the Self-Employed: Since 1981, NASE – the National Association for the Self-Employed, has been the nation’s leading resource for entrepreneurs, utilizing publications, media relations and a foundation with which entrepreneurs and their small businesses can benefit from. It is the largest nonprofit, nonpartisan association of its kind in the US. NASE is located in Annapolis Junction, MD 20701-0241, telephone: (US) 1-800-649-6273 and (AK & HI) 1-800-232-6273. Additional information can be found on their website: http://www.nase.org.

National Business Association: The National Business Association (NBA) has been working alongside small business owners for 35 years, providing resources and benefits needed for business owners to succeed. The NBA can be reached by telephone: 1-800-456-0440. Additional information can be found on their website: nationalbusiness.org.

National Federation of Independent Businesses: Founded in 1943, the National Federation of Independent Business (NFIB), is the largest small business association in the US, working to defend the right of small business owners to own and operate their businesses without undue government interference. NFIB has offices in all 50 state capitals, including Washington, D.C., with its headquarters in Nashville, Tennessee. They can be reached by calling: 1-800-NFIB-NOW, or 615-872-5800. Additional information can be found on their website: www.nfib.com.

National Minority Supplier Development Council: National Minority Supplier Development Council is a non-profit organization that advances business opportunities for certified minority business enterprises and connects them to corporate members, building long term strategic partnerships which encourage economic commerce between large corporate interests and locally developed small businesses owned by minority men and women. NMSDC also assists minority owned small businesses to obtain their certifications. NMSDC is located at 1359 Broadway, 10th Floor, Suite 1000, NY, NY 10018. You can also call NMSDC at (212)-944-2430 or through the NMSDC website: www.nmsdc.org

National Retail Federation: The National Retail Federation (NRF) is the world’s largest retail trade association, representing retailers from over 45 countries, including the US. Their mission is to use advocacy, communications and education with which to promote the best interests of the retail industry. The NRF is located at 1101 New York Ave. NW, Washington, DC, telephone: 1-800-673-4692, or 1-202-783-7971. Additional information can be found on their website: https://nrf.com.

National Small Business Association: Since 1990, the National Small Business Association, Inc. has provided small business owners, their employees, and retirees access to innovative services, resources, and benefits, such as collegiate scholarship awards to eligible NSBA members and their families. The NSBA is committed to small business advocacy and public awareness. Telephone: 1-888-800-3416, and email: contact@nsba.net. Additional information can be found on their website: http://www.nsba.net.

Owner Operators Independent Drivers Association: Starting in 1973, the international Owner-Operator Independent Drivers Association represents the interests of independent owner-operators and professional drivers on every issue affecting truckers in all 50 states and Canada. OOIDA seek to ensure that truckers are treated with equality and to ensure highway safety and responsibility among all highway users, as well as improve the business climate for all truck operators. Located at 1 NW OOIDA Drive, Grain Valley, MO 64029; telephone: 1-800-444-5791. Additional information can be found on their website: http://www.ooida.com.

Small Business Administration: Founded on July 30, 1953, the US Small Business Administration focuses on four main venues with which it works: assistance to capital, entrepreneurial development, government contracting and advocacy for small business across the United States. The SBA provides millions of loans, loan guarantees, contracts, counseling sessions and various other forms of resource and assistance to small businesses. The SBA has several key locations, with a toll-free number: 1-800-827-5722. Additional information can be found on their website: https://www.sba.gov.

Small Business Association of America: Since 1964, The Small Business Association of America has provided insured benefits, discount benefit plans and services to its members, who included small business owners, those self-employed, individuals and families. Monthly dues are required. SBA is a non-profit organization located in Washington DC. Additional information can be found on their website: https://www.sbaamerica.com.

Small Business International: Small Business International provides guidance and resources when a small business entertains the possibility of connecting with international partners, including matching products and services with over 80,000 other members. Business can find out more information about importing or exporting, trade laws and compliance, and more. Visit Small Business International at www.smallbusinessinternational.com

Small Business Owners & Professionals Association: Small Business Owners and Professionals Association of Canada is a non-profit organization founded with the mission to provide small business owners, their employees and retirees access to a wide variety of services, programs, information and benefits, such as sponsorship activities, networking opportunities, scholarships, and advocacy, all to aid in the success of their businesses. Additional information can be found on their website: http://sboapa.org.

United States Association for Small Business & Entrepreneurship:  The US Association for Small Business and Entrepreneurship is an organization that seeks to assist the entrepreneurship community through teaching, scholarship, and practice opportunities. The USASBE includes members who are teachers, researchers, program directors and practitioners. Located at: 1214 Hyland Hall, 800 W. Main St., Whitewater, WI 53190, telephone: 262-472-1449. Additional information can be found on their website: http://www.usasbe.org.

US Chamber of Commerce: Founded on April 22, 1912, The US Chamber of Commerce is the world’s largest business organization representing the interests of over 3 million businesses with 3 main areas of focus: advocacy, community, and leadership. Members include mom-and-pop shops, local chambers, large corporations and leading industry associations. The USCC is located at: 1615 H Street, NJ, Washington, DC 20062-2000, telephone: 1-800-638-6582. Additional information can be found on their website: https://www.uschamber.com.

Young Entrepreneurs Council: Young Entrepreneurs Council provides all the tools needed for its members to become successful business entrepreneurs. The YEC staff utilizes their extensive knowledge, networking opportunities, media exposure, and personal branding development to bring their members from novice to polished professional. YEC is located at: 745 Atlantic Avenue, Boston, MA 02110, email: info@yec.co. Additional information can be found at: https://yec.co.

Samuel K. Burlum is an Investigative Reporter who authors articles related to economic development, innovation, green technology, business strategy, and public policy concerns. Samuel K. Burlum is also a career entrepreneur, who currently lends his expertise as a Consultant firm to start-up companies, small businesses, and mid-size enterprises, providing advisement in several areas including strategic business planning, business development, supply chain management, and systems integration. He is also author of “The Race to Protect Our Most Important Natural Resource-Water,” and “Main Street Survival Guide for Small Businesses.”

 

Effective Crowdfunding Techniques

Written by: Samuel K. Burlum, Investigative Reporter And author of The Green Lane, a syndicated column Published on 5/22/18, a SamBurlum.com Exclusive

Tags: Business, Community, Crowdfunding, Economy, Entrepreneurship, Finance, Small Business

Source: When it comes to raising money for your business online, there are several platforms available depending on your business’s value proposition, but getting an audience to review and take action in becoming a donor is the more difficult goal. Here are a few of the most effective techniques that will assist your business with its crowdfunding goals.

Kickstarter, Indiegogo and GoFundMe are three of the most popular fundraising platforms for pre-launching a unique value proposition online. The most popular campaigns consist of book projects, market disruption technologies, and other products designed to satisfy a need or solve a problem. Hundreds of entrepreneurs have utilized online crowdfunding platforms to get their offering to market. Not every campaign launched is a success. Some of the latest and greatest well thought out ideas sizzle out due to the lack of integration of methods in promoting the campaign itself and/or lack of audience engagement. Here are a few of the most effective crowdfunding practices that can enable your campaign to be a bigger success…

1). Set reasonable goals. Not every crowdfunding campaign will be able to sell out every perk and end up with millions of dollars at the end. It is better to set reasonable and obtainable financial goals based on your current business audience and following. It is always better to set a lower financial goal, offer many perk packages, and over shoot the expectations. When a goal is considered unrealistic, most campaign contributors will skip over and move onto the next campaign in fear that in the event your campaign does not reach its goals, it will not be in a position to deliver on the perks it offers.

2). Maximize the term of the campaign. Crowdfunding campaigns need plenty of time to be marketed, showcased, and shared with an audience of potential contributors. Setting the length of the term of the campaign to at least sixty days will allow for your campaign to be seen by more people. The longer a campaign is open, the more opportunities you have to update the campaign, and adjust posts and project progress with your following audience. As the number of contributors climbs, more people will be open and willing to contribute to the campaign. A campaign that has attracted traffic, has more reach and draws even more attention. Allow yourself enough time to work out the formula for success.

3). Don’t be afraid to tell your story. Crowdfunding is an opportunity to share your “why” behind the project and the “what” the value proposition is.  It is wise to share how you came to the idea you did (your motive and intention); and a clear description of the deliverable (the what). Contributors like to feel like they are helping someone out that has lent their struggle to solving a problem with their value proposition. Contributors want to believe in the people behind the perk as much as they desire to believe in the value of the perk itself. It is fine to be passionate – this is where you also get to pitch you.

4). Be clear in describing what is in it for the contributor. Any time a potential consumer contemplates to part with their money, they analyze a series of self-discovery questions. “How will this change my life?” “Do I really need the perk?” “Will this product-book-technology really help people?” “Will they (the campaigner) be able to deliver?” And most of all, “What’s in it for me?”  Ask yourself, if you were the potential contributor, do you really need this in your life? And then ask yourself, if you do purchase the perk, what will the perk really do for you? Your perk packages should be something everyone wants or can appreciate. A true and clear representation of the value of your perk will often determine how much risk a contributor is willing to take. Is it something anyone can get in a local store, or is it unique and limited?

5). Engage the crowd. Crowdfunding was designed to have two functions:

  • To raise money for a cause
  • To collect feedback from potential consumers

The more engaging a campaign with a group of followers is, the higher the probability is that your campaign will have more contributors. Crowdfunding allows for both the inventor/entrepreneur and for the market to have an early conversation about the product offering. This should also give the campaigner valuable data to improve the make and model of their concept when necessary. Don’t be afraid to answer questions, provide test results, and make changes according to the positive feedback you receive. The more information you can share in an open dialog the more willing a contributor will be in supporting your cause.

6). A great marketing strategy drives every well-funded campaign goal. Effective marketing and advertising methods can assure that a larger audience views your campaign. Your marketing strategy should employ a mix of marketing tools, many of which have little or no cost. Make sure the marketing of your crowdfunding campaign includes a mix of social media, blog content, press releases, video content, photo content, search engine optimization, articles, testimonials, endorsements, product-book reviews, back link integration, and some use of traditional advertising. You will need to monitor and update marketing metrics, so you can adjust your marketing mix according to how potential contributors respond to your message.

7). Perform your due diligence. There is nothing new under the sun, and the same goes for crowdfunding. Even if your product is the first of its kind, there may be a similar market solution or competitor in your industry space. Research the “problem” and review the “solutions” other entrepreneurs have offered to the market. Then research how many of those entrepreneurs employed crowdfunding to upstart their enterprise. Chances are that there will be a number of campaigns that were very successful and some campaigns that were an utter failure. Make a list of the techniques that were most effective and the mistakes made that caused a campaign to flop. Compare these techniques against the list of practices you desire to employ in sharing your campaign.

8). Have a complete understanding of your potential audience. You must have a clear understanding of the audience you desire to enroll in your campaign. The demographics of the audience and the geographic location of potential campaign contributors can have an effect on whether your campaign is a success or failure. For instance, most digital or complicated electronic devices are more popular with younger generation donors. In contrast, if you have a very traditional product offering, then you need to identify, and target your campaign to, the audience that will have the most interest in your value proposition.

9). Be transparent with how you plan to spend your campaign funds. Campaign contributors want to know if you have a financial plan in place for spending or saving the money in which they have pledged. Most campaigns have best succeeded by using the campaign contributions to fulfill actual product orders. Most campaign contributors want to pre-pay for the unreleased product or book before everyone else in the neighborhood has it. Be prepared to plan to give back all of your campaign contributions in the event you do not meet your goals.

10). Set a reasonable timetable of delivery. Truth is your value proposition should be almost market ready. Crowdfunding should not be the only source for funding your project, nor should your campaign’s success or failure determine if your product is going to ever be manufactured. Set a reasonable delivery date that campaign contributors can expect their perk. In the event your project takes longer than expected, it is important to share with your contributors about the delay and updates of progress until the project orders are fulfilled.

11). Show that you are willing to invest into yourself. Most campaign contributors want to see that the entrepreneur has some of their own risk involved. There are two basic types of investment you are going to be required to make in your own project. The first is monetary. You must have some of your own capital at work. Having the ability to share with potential donors the actual amount of hard cash investment you have at stake before asking for outside financial resources always strikes a positive cord. The other investment you will have to make is sweat equity. Provide detail with contributors how much time you have invested and how much work you have put behind the project. You can share with the audience the functions and tasks you are personally responsible for. It is also good to provide some back story of your experiences and regarding your abilities to deliver upon those said tasks.

Each crowdfunding campaign has its own unique value proposition, and brings with it each entrepreneur’s story. The more thought you invest into each of these areas of your campaign, the greater the probability that a larger audience will take notice and interest in your campaign.

Samuel K. Burlum is an Investigative Reporter who authors articles related to economic development, innovation, green technology, business strategy, and public policy concerns. Samuel K. Burlum is also a career entrepreneur, who currently lends his expertise as a Consultant firm to start-up companies, small businesses, and mid-size enterprises, providing advisement in several areas including strategic business planning, business development, supply chain management, and systems integration. He is also author of “The Race to Protect Our Most Important Natural Resource-Water,” and “Main Street Survival Guide for Small Businesses.”

Why is Fashion So Important?

Written by: Samuel K. Burlum, Investigative Reporter and author of The Green Lane, a syndicated column, Published on 5/17/2018, a SamBurlum.com Exclusive

Tags: business, community, fashion, clothing, financial investment, social-economic status

Source: Throughout history, society has turned to the latest fashion statement as a mark of social status. Why is fashion so important? Why do so many people pay attention to it, and why does it even matter?

Fashion in clothing has always stood as a social economic symbol for individuals that were in tune with the times. For some, clothing is just fabric that serves the purpose of covering and protecting the body. For others, fashion is a form of living art in motion.

It is believed by many in the fashion industry that fashion is a way for individuals to express themselves. Each color and type of fabric has a meaning, and matches a personality type. When colors and fabrics are mixed, each combination tells a story about the person wearing it, much the same as it does of the person or company that designed it. Each fashion trend has a “look” or style that best reflects individual personality and demeanor. Every person contributes a personal touch to each day’s outfit.

For instance, navy blue and a mixture of gray colors for business suits and outfits are considered the most professional in the office environment; however, if you are at a trade show trying to attract attention, you might wear white or bright colors to get noticed by people. Such “rules” for fashion usually come from corporate dress codes, with the intent of being neutral and objective to the audience you are trying to communicate with.

Fashion itself has always been a reflection of the sign of the times. Whether it is for a social economic reason, political statement, or within a culture’s tradition, fashion has always played a role in communicating the “message” of a people or a message of the times. Each culture has its own unique traditional dress that reflects its community’s belief system, whether it be philosophical or religious. As technology has improved manufacturing capabilities, fashion has gone from being “homemade” to more mass produced, thus more audiences may wear similar clothing than in the past.

A newer trend in clothing fashion goes beyond purpose, function and the traditional forms of influence to include becoming mobile billboards for the fashion brands themselves. If you take a look at fashion brands such as Tommy Hilfiger, GUESS and Juicy Couture, their signature brands have become the focus, not the people wearing them. Their ad campaigns can make people feel that if they do not own a Hilfiger or GUESS article of clothing, they are not part of the cool crowd. Other clothing brands focus on becoming high energy, luxury life style brands, thus owning their clothing becomes a status symbol.

For others, fashion, style and choice of brands are determined primarily by an individual’s personal passion, hobby or cause, making their clothing into their own personal billboard. Some examples of this are seen in sports apparel, racing, motorcycle apparel and brands committed to environmental sustainability and human rights.

Fashion has become a living art form, and though most average working class individuals may never spend thousands of dollars on one single article of clothing, individuals have come to appreciate the many artistic designs presented on the runway or showcased on models in department stores. This work of art says something to each person that views it. Some of these designs may be ridiculous to wear in any daily situation, however, the design itself may spur off other creative ideas because of the shapes, colors, or materials used to create the living art.

It has also been said that we feel the way we look. As human beings, we are very visual people. How we see ourselves in the mirror before leaving our homes for the day may be a reflection of how we feel about ourselves. Have you ever put on an article of clothing such as a suit and tie or a dress and instantly felt better about yourself? Showing that we are willing to invest into ourselves before we leave home for an important meeting, or for a family or social event, usually will reflect the response that we demand from others on how they view us. Though we are taught not to judge a person by their appearance, we do; and it’s the first impression that lasts the longest in our mind.

Fashion is not just clothing. It is a representation of an industry that employs millions of people. From designers to production line manufacturing, from marketing and advertising to retail workers, many jobs and economic foundations are based on the fashion industry. The next time you choose a piece of clothing from the rack, ask yourself how many people were involved with the final product you can touch and see in the store. Even the raw materials had to be grown or harvested by a farmer or field hand.

Ultimately, fashion is a personal choice, whether you chose your style to serve a specific purpose or it’s to impress others around you, fashion is meant to be the personalized message you dare to share with others. For some, fashion trends are not that important, but rather a matter of form and functionality. Whatever your view, it is reflected in how you present yourself.

Samuel K. Burlum is an Investigative Reporter who authors articles related to economic development, innovation, green technology, business strategy, and public policy concerns. Samuel K. Burlum is also a career entrepreneur, who currently lends his expertise as a Consultant to start-up companies, small businesses, and mid-size enterprises, providing advisement in several areas including strategic business planning, business development, supply chain management, and systems integration. He is also author of “The Race to Protect Our Most Important Natural Resource-Water,” and “Main Street Survival Guide for Small Businesses.”

 

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