As Seen on TV

Written by: Samuel K. Burlum, Investigative Reporter and author of The Green Lane, a syndicated column, Published on 7/2/2018, a SamBurlum.com Exclusive

Tags: Advertising, Business, Entrepreneurship, Marketing, Media, Sales

Source: Just when you thought the deal could not get any better, just wait, there’s more…call now and your order will be doubled… “As seen on TV,” we review some of the most successful infomercial campaigns and why they did so well.

We have all experienced at some point in our lives, while flipping through the television channels, that moment when we came across a presentation of the latest and greatest widget, gadget or contraption, with a deal we just could not pass up. From products like OxiClean and the George Forman Grill, to exercise equipment and other inventions that seemed like no one would ever buy, infomercials have catapulted sales and brand recognition for a number of inventors and marketers, resulting in millions of dollars in returns on their ideas and inventions.

Not all infomercials or products reach the success of the Thigh Master or the Snuggly, however each product that is pitched on television infomercials has a life cycle that assures the product continues to get exposure. As of recent, specialty retailer stores have sprung up to showcase product offerings once seen on television. Walmart and Target have even dedicated shelf space to offer products that were once pitched on infomercials a second chance to connect with consumer audiences.

Some of the most successful infomercial products include the exercise device called the Thigh Master. The Thigh Master was a simple contraption made up of two metal loops joined by a spring mechanism in the middle that was designed to assist consumers in toning legs, hips, and waist. The pitch was that a consumer could operate the Thigh Master while attending to other activities such as reading, watching television (other infomercials), or just about any other activity that did not require the use of one’s legs at the time of using the Thigh Master. Thigh Master achieved huge success in sales, grossing over $100 million. The Thigh Master incorporated the celebrity endorsement of television personality Suzanne Somers to help pitch the device to “would be” consumers.

Another well-known infomercial product that has transitioned to shelf space at your local retailer is OxiClean. OxiClean was pitched by former Billy Mays, who would claim, “I’m not yelling, I’m projecting,” as he would hook viewers to stay tuned because, “but wait, there’s more.” Billy May’s unique raspy voice and the multitude of scenarios presented on how OxiClean would solve every cleaning situation as the latest miracle for your household, grabbed consumers to gross over $500 million dollars in sales to date. Part of the success of OxiClean is its transition from infomercial to its placement on shelves at selected retailers.

“Set it and forget it,” was the tag line for the device that would promise steamed vegetables piping hot; meats cooked to be tender and succulent. The Ronco Rotisserie Oven also known as the Showtime Pro, steamed rolled its way to the top by having the inventor and marketer Ron Popeil invite celebrity guests to accompany him in infomercial sessions. The Showtime Rotisserie raked in over $1.2 billion dollars for Popeil, putting Ronco at the top of infomercial success. The oven is still available today, and continues to be sold on television, Amazon, and in selected retailer outlets.

Richard Simmons not only had you Sweatin’ to the Oldies and managing your meals; he had consumers dole out over $200 million dollars for his fitness programs, making Simmons one of the wealthiest fitness gurus ever. Sweatin’ to the Oldies was a series of exercise regimens coupled with music to entice baby boomers to want to engage into a heathier life. Over 20 million of these programs were sold. Simmons targeted the “regular” person as part of his campaign, which attracted tens of millions of out of shape people that might have never taken the time out to visit a gym or hire a personal trainer. The business plan worked, branding Simmon’s as a fitness expert and television personality for life.

Then there was the blanket you could wear called the Snuggie. If you doubt anyone would spend their money on this product, you are highly mistaken. Tens of millions of Snuggies have been sold. In essence, this body-length blanket with sleeves was advertised that it could be worn by anyone, anywhere, anytime, and even boasted that it would bring people closer together if they all had a Snuggie. Sadly, it did the opposite, as the Snuggie was designed for a single person to use at a time. The Snuggie would rake in over $400 million dollars can still be found in selected retailers, on the internet, and on the infomercial, which still airs from time to time.

The infomercial product industry is a multi-billion dollar per year industry, and since its inception, the infomercial product world has grossed over $250 billion dollars in sales to date. With the widespread use of additional digital media, television is not the only medium used in pitching a message to would-be consumers. Digital social media platforms allow for a plethora of video content to be made readily available and stream to almost any mobile device, bypassing the conventional television set.

It is estimated there are over 500 products that have been initially developed and marketed specifically for infomercials.

One of the largest companies in the infomercial product sector is Telebrands. Located in Fairfield, New Jersey. Telebrands is responsible for launching over a hundred products alone, and has been doing so since 1983.

Based on these metrics, you wonder why more products don’t go down the infomercial path. Not every product is a good fit. The more technical the product, and the higher the investment a consumer must make, the less advantageous it becomes for the product to be featured on an infomercial. Typically, products marketed on infomercials are similar to the impulse buy at the register of a retailer; where consumers feel comfortable with the risk they are taking. And besides, most infomercials offer a risk-free money back guarantee.

Infomercials have been rumored to get a bad rap. Complaints from consumers include inferior or poor quality in the manufacturing of the product itself, or products that claim they will last a lifetime, but don’t. Some products seem so far-fetched that some people don’t believe they can actually function as advertised. As a result, the Federal Trade Commission has taken aim at infomercial marketers, bringing an average of five cases to court each year.

Some infomercials can be outright comical; as they might pitch a product’s suggested use or durability in situations that a consumer might never intend to use the product. When was the last time you purchased Tupperware to have an elephant stand on it? The next time you mock an infomercial, just remember it’s the inventor and marketing company that is getting the last laugh.

Samuel K. Burlum is an Investigative Reporter who authors articles related to economic development, innovation, green technology, business strategy, and public policy concerns. Samuel K. Burlum is also a career entrepreneur, who currently lends his expertise as a Consultant to start-up companies, small businesses, and mid-size enterprises, providing advisement in several areas including strategic business planning, business development, supply chain management, and systems integration. He is also author of “The Race to Protect Our Most Important Natural Resource-Water,” and “Main Street Survival Guide for Small Businesses.”

 

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Small Business Ownership vs. Entrepreneurship

Written by: Samuel K. Burlum, Investigative Reporter And author of The Green Lane, a syndicated column, Published on 6/8/2018, a SamBurlum.com Exclusive

Tags: Business, Community, Crowdfunding, Economy, Entrepreneurship, Finance, Small Business

Source: So, which are you – a Small Business Owner or an Entrepreneur? We compare the similarities and differences between the two, so you can decide which category you best fit into.

Both the small business owner and the Entrepreneur have significant impact on our economic system. They are both creators of opportunity for others, they both offer a product and/or service, and they both contribute to the success of the economy. So how do you know which one you are? There are some stark differences between being a small business owner versus being an entrepreneur; although both add great value to society.

Small Business Ownership usually means that a person owns a business that is tied to a limited geographic area, whereas an entrepreneur’s value proposition is not limited to any one community or location. Both the small business owner and the entrepreneur offer a product or service that others may need. The size of the audience in which each respective marketer serves is dictated by their reach, location, and vision. Small business owners are usually centered and consider themselves as the local authority for their respective town, city, community, or even county. The entrepreneur knows no boundaries, no boarders, no defined geographical lines, but rather focuses on the demographic of their market reach.

Both the small business owner and the entrepreneur take a risk to start their venture. They are equal in the aspect that they must invest hard financial investment, their time, their skill sets, and sweat equity in order to upstart their enterprise. The difference between small business ownership and entrepreneurship risk is the amount of risk one is willing to take and the scope of risk one is willing to endure. A Small business owner’s ability to take risk may be limited to how much capital they have available. They rarely ask for others to invest into their local business. Most small business owners will put their personal assets on the line to drum up the cash needed to start their business. The return on investment and risk is limited to the size of the market in which the small business owner provides their product or services.

The entrepreneur is a larger risk taker, willing to not only put all of their money and time on the line, but also has a business plan that allows for others to take a risk or invest into their idea as the growth plan evolves throughout different phases. The ability to gain a return on investment has far more opportunities because the entrepreneur’s offering is not limited to any one market.  The entrepreneur sets higher sales goals, and extends their market reach to higher aspirations, therefore in order to achieve these goals, the entrepreneur needs to put even more at risk. For instance if the entrepreneur visions their product or technology being utilized worldwide, they will need more capital and resources to launch their idea.

The small business owner focuses on a proven business model that they can personalize and put to work. Most small businesses have a standard business model. Say you desire to own an auto parts store, hardware store, or hair salon; these types of businesses have an industry standard business model that fits the geographic locale in which that intended business is to service. A local retail business such as a hardware store or grocery market does not invent anything, they supply a local community with a select array of product offerings which they can purchase from a wholesale supplier. Even the planogram of the retailer’s store location has a standard recipe in line with their industry.

An entrepreneur follows a different path. The entrepreneur has to develop their own road map for taking their invention or idea to market. An entrepreneur may offer a product, technology, or unique service proposition; however, they are usually either the inventor or have a partnership with the inventor to take the product or device to market. This includes all the steps of research, development, manufacturing, distribution and service, while marketing and advertising the value proposition through all of the phases of its entry into the market place.  If the product, technology or service does not yet exist, the entrepreneur must develop the methods and practices for each step in the process of creating, manufacturing and delivering their offering to market. This requires the ability to envision each moving part of the business when there may not be a business model that yet exists.

Even the style of planning and leadership is distinctly different between the small business owner and the entrepreneur. Small business owners plan a day to day schedule, a plan that may extend up to months at a time as their business model requires. Most entrepreneurs with a new idea to the market must plan for years ahead, because their market strategies may need far more time to develop. A small business owner may have to micro-manage their business enterprise due to the limited staff their business employs. Entrepreneurs can delegate more tasks from the to-do list to others as their enterprise grows. Entrepreneurs are also involved in more of the technical aspects of their value proposition, where they are part of the product or invention development process.

A study by the Quarterly Journal of Economics revealed that most small business owners are involved in businesses that require manual talents verses the entrepreneur, whose enterprise is based on high-level cognitive skills and creativity. The study further provides that entrepreneurs are naturally larger risk takers and their offering is not yet common to the market. Most small business owners are either merchants or service providers of specific needs relevant to a geographic market.

What makes the small business owner and the entrepreneur character so unique? They both share passion for their value proposition.  Both types of business leaders feel their product or service offering will be of great benefit to the audience they are serving.

Samuel K. Burlum is an Investigative Reporter who authors articles related to economic development, innovation, green technology, business strategy, and public policy concerns. Samuel K. Burlum is also a career entrepreneur, who currently \ lends his expertise as a Consultant firm to start-up companies, small businesses, and mid-size enterprises, providing advisement in several areas including strategic business planning, business development, supply chain management, and systems integration. He is also author of “The Race to Protect Our Most Important Natural Resource-Water,” and “Main Street Survival Guide for Small Businesses.”

 

Who are the Voices for Small Business?

Written by: Samuel K. Burlum, Investigative Reporter And author of The Green Lane, a syndicated column Published on 6/2/18, a SamBurlum.com Exclusive

Tags: Business, Community, Economy, Entrepreneurship, Finance, Small Business

Source: When the small business owner needs a voice, where do they go? We provide a host of some of the largest organizations that advocate for the small business community.

Small Businesses are the life blood of the US economy, and account for half of the total number of jobs and persons employed. Small businesses account for the majority of local economic engines. When Small Businesses need support or a voice to stand up for their concerns, there are a number of organizations they can rely on to advocate on their behalf. Here are a few organizations that have received positive rankings from small business owners:

Association of Washington Business: Since its formation in 1904, Washington’s oldest and largest business association continues to serve as the state’s chamber of commerce as well as the manufacturing and technology association. AWB advocates on behalf of businesses of all sizes and from all industries, working to unify and find solutions to issues facing Washington employers, their employees and communities. AWB is located at: 1414 Cherry St. SE, Olympia, WA 98501, toll free number: 800-521-9325, e-mail: members@awb.org. Additional information can be found on their website: https://www.awb.org.

Entrepreneurs’ Organization: Founded in 1987, EO is a global business network that enables business owners to learn from each other by providing numerous resources to assist in educating and inspiring personal and professional growth. EO has international locations in Singapore, Belgium, Panama, and Canada, EO’s global headquarters is located at: 500 Montgomery Street, Suite 700, Alexandria, VA 22314, telephone: 1-703-519-6700. Additional information can be found on their website: https://www.eonetwork.org.

Minority Business Development Agency: Minority Business Development Agency is an agency of the US Dept. of Commerce. Their focus is to assist in the development and growth of minority-owned businesses, utilizing private and public sector programs, policy, and research. Additional information can be found at: https://www.mbda.gov.

National Association for the Self-Employed: Since 1981, NASE – the National Association for the Self-Employed, has been the nation’s leading resource for entrepreneurs, utilizing publications, media relations and a foundation with which entrepreneurs and their small businesses can benefit from. It is the largest nonprofit, nonpartisan association of its kind in the US. NASE is located in Annapolis Junction, MD 20701-0241, telephone: (US) 1-800-649-6273 and (AK & HI) 1-800-232-6273. Additional information can be found on their website: http://www.nase.org.

National Business Association: The National Business Association (NBA) has been working alongside small business owners for 35 years, providing resources and benefits needed for business owners to succeed. The NBA can be reached by telephone: 1-800-456-0440. Additional information can be found on their website: nationalbusiness.org.

National Federation of Independent Businesses: Founded in 1943, the National Federation of Independent Business (NFIB), is the largest small business association in the US, working to defend the right of small business owners to own and operate their businesses without undue government interference. NFIB has offices in all 50 state capitals, including Washington, D.C., with its headquarters in Nashville, Tennessee. They can be reached by calling: 1-800-NFIB-NOW, or 615-872-5800. Additional information can be found on their website: www.nfib.com.

National Minority Supplier Development Council: National Minority Supplier Development Council is a non-profit organization that advances business opportunities for certified minority business enterprises and connects them to corporate members, building long term strategic partnerships which encourage economic commerce between large corporate interests and locally developed small businesses owned by minority men and women. NMSDC also assists minority owned small businesses to obtain their certifications. NMSDC is located at 1359 Broadway, 10th Floor, Suite 1000, NY, NY 10018. You can also call NMSDC at (212)-944-2430 or through the NMSDC website: www.nmsdc.org

National Retail Federation: The National Retail Federation (NRF) is the world’s largest retail trade association, representing retailers from over 45 countries, including the US. Their mission is to use advocacy, communications and education with which to promote the best interests of the retail industry. The NRF is located at 1101 New York Ave. NW, Washington, DC, telephone: 1-800-673-4692, or 1-202-783-7971. Additional information can be found on their website: https://nrf.com.

National Small Business Association: Since 1990, the National Small Business Association, Inc. has provided small business owners, their employees, and retirees access to innovative services, resources, and benefits, such as collegiate scholarship awards to eligible NSBA members and their families. The NSBA is committed to small business advocacy and public awareness. Telephone: 1-888-800-3416, and email: contact@nsba.net. Additional information can be found on their website: http://www.nsba.net.

Owner Operators Independent Drivers Association: Starting in 1973, the international Owner-Operator Independent Drivers Association represents the interests of independent owner-operators and professional drivers on every issue affecting truckers in all 50 states and Canada. OOIDA seek to ensure that truckers are treated with equality and to ensure highway safety and responsibility among all highway users, as well as improve the business climate for all truck operators. Located at 1 NW OOIDA Drive, Grain Valley, MO 64029; telephone: 1-800-444-5791. Additional information can be found on their website: http://www.ooida.com.

Small Business Administration: Founded on July 30, 1953, the US Small Business Administration focuses on four main venues with which it works: assistance to capital, entrepreneurial development, government contracting and advocacy for small business across the United States. The SBA provides millions of loans, loan guarantees, contracts, counseling sessions and various other forms of resource and assistance to small businesses. The SBA has several key locations, with a toll-free number: 1-800-827-5722. Additional information can be found on their website: https://www.sba.gov.

Small Business Association of America: Since 1964, The Small Business Association of America has provided insured benefits, discount benefit plans and services to its members, who included small business owners, those self-employed, individuals and families. Monthly dues are required. SBA is a non-profit organization located in Washington DC. Additional information can be found on their website: https://www.sbaamerica.com.

Small Business International: Small Business International provides guidance and resources when a small business entertains the possibility of connecting with international partners, including matching products and services with over 80,000 other members. Business can find out more information about importing or exporting, trade laws and compliance, and more. Visit Small Business International at www.smallbusinessinternational.com

Small Business Owners & Professionals Association: Small Business Owners and Professionals Association of Canada is a non-profit organization founded with the mission to provide small business owners, their employees and retirees access to a wide variety of services, programs, information and benefits, such as sponsorship activities, networking opportunities, scholarships, and advocacy, all to aid in the success of their businesses. Additional information can be found on their website: http://sboapa.org.

United States Association for Small Business & Entrepreneurship:  The US Association for Small Business and Entrepreneurship is an organization that seeks to assist the entrepreneurship community through teaching, scholarship, and practice opportunities. The USASBE includes members who are teachers, researchers, program directors and practitioners. Located at: 1214 Hyland Hall, 800 W. Main St., Whitewater, WI 53190, telephone: 262-472-1449. Additional information can be found on their website: http://www.usasbe.org.

US Chamber of Commerce: Founded on April 22, 1912, The US Chamber of Commerce is the world’s largest business organization representing the interests of over 3 million businesses with 3 main areas of focus: advocacy, community, and leadership. Members include mom-and-pop shops, local chambers, large corporations and leading industry associations. The USCC is located at: 1615 H Street, NJ, Washington, DC 20062-2000, telephone: 1-800-638-6582. Additional information can be found on their website: https://www.uschamber.com.

Young Entrepreneurs Council: Young Entrepreneurs Council provides all the tools needed for its members to become successful business entrepreneurs. The YEC staff utilizes their extensive knowledge, networking opportunities, media exposure, and personal branding development to bring their members from novice to polished professional. YEC is located at: 745 Atlantic Avenue, Boston, MA 02110, email: info@yec.co. Additional information can be found at: https://yec.co.

Samuel K. Burlum is an Investigative Reporter who authors articles related to economic development, innovation, green technology, business strategy, and public policy concerns. Samuel K. Burlum is also a career entrepreneur, who currently lends his expertise as a Consultant firm to start-up companies, small businesses, and mid-size enterprises, providing advisement in several areas including strategic business planning, business development, supply chain management, and systems integration. He is also author of “The Race to Protect Our Most Important Natural Resource-Water,” and “Main Street Survival Guide for Small Businesses.”

 

Effective Crowdfunding Techniques

Written by: Samuel K. Burlum, Investigative Reporter And author of The Green Lane, a syndicated column Published on 5/22/18, a SamBurlum.com Exclusive

Tags: Business, Community, Crowdfunding, Economy, Entrepreneurship, Finance, Small Business

Source: When it comes to raising money for your business online, there are several platforms available depending on your business’s value proposition, but getting an audience to review and take action in becoming a donor is the more difficult goal. Here are a few of the most effective techniques that will assist your business with its crowdfunding goals.

Kickstarter, Indiegogo and GoFundMe are three of the most popular fundraising platforms for pre-launching a unique value proposition online. The most popular campaigns consist of book projects, market disruption technologies, and other products designed to satisfy a need or solve a problem. Hundreds of entrepreneurs have utilized online crowdfunding platforms to get their offering to market. Not every campaign launched is a success. Some of the latest and greatest well thought out ideas sizzle out due to the lack of integration of methods in promoting the campaign itself and/or lack of audience engagement. Here are a few of the most effective crowdfunding practices that can enable your campaign to be a bigger success…

1). Set reasonable goals. Not every crowdfunding campaign will be able to sell out every perk and end up with millions of dollars at the end. It is better to set reasonable and obtainable financial goals based on your current business audience and following. It is always better to set a lower financial goal, offer many perk packages, and over shoot the expectations. When a goal is considered unrealistic, most campaign contributors will skip over and move onto the next campaign in fear that in the event your campaign does not reach its goals, it will not be in a position to deliver on the perks it offers.

2). Maximize the term of the campaign. Crowdfunding campaigns need plenty of time to be marketed, showcased, and shared with an audience of potential contributors. Setting the length of the term of the campaign to at least sixty days will allow for your campaign to be seen by more people. The longer a campaign is open, the more opportunities you have to update the campaign, and adjust posts and project progress with your following audience. As the number of contributors climbs, more people will be open and willing to contribute to the campaign. A campaign that has attracted traffic, has more reach and draws even more attention. Allow yourself enough time to work out the formula for success.

3). Don’t be afraid to tell your story. Crowdfunding is an opportunity to share your “why” behind the project and the “what” the value proposition is.  It is wise to share how you came to the idea you did (your motive and intention); and a clear description of the deliverable (the what). Contributors like to feel like they are helping someone out that has lent their struggle to solving a problem with their value proposition. Contributors want to believe in the people behind the perk as much as they desire to believe in the value of the perk itself. It is fine to be passionate – this is where you also get to pitch you.

4). Be clear in describing what is in it for the contributor. Any time a potential consumer contemplates to part with their money, they analyze a series of self-discovery questions. “How will this change my life?” “Do I really need the perk?” “Will this product-book-technology really help people?” “Will they (the campaigner) be able to deliver?” And most of all, “What’s in it for me?”  Ask yourself, if you were the potential contributor, do you really need this in your life? And then ask yourself, if you do purchase the perk, what will the perk really do for you? Your perk packages should be something everyone wants or can appreciate. A true and clear representation of the value of your perk will often determine how much risk a contributor is willing to take. Is it something anyone can get in a local store, or is it unique and limited?

5). Engage the crowd. Crowdfunding was designed to have two functions:

  • To raise money for a cause
  • To collect feedback from potential consumers

The more engaging a campaign with a group of followers is, the higher the probability is that your campaign will have more contributors. Crowdfunding allows for both the inventor/entrepreneur and for the market to have an early conversation about the product offering. This should also give the campaigner valuable data to improve the make and model of their concept when necessary. Don’t be afraid to answer questions, provide test results, and make changes according to the positive feedback you receive. The more information you can share in an open dialog the more willing a contributor will be in supporting your cause.

6). A great marketing strategy drives every well-funded campaign goal. Effective marketing and advertising methods can assure that a larger audience views your campaign. Your marketing strategy should employ a mix of marketing tools, many of which have little or no cost. Make sure the marketing of your crowdfunding campaign includes a mix of social media, blog content, press releases, video content, photo content, search engine optimization, articles, testimonials, endorsements, product-book reviews, back link integration, and some use of traditional advertising. You will need to monitor and update marketing metrics, so you can adjust your marketing mix according to how potential contributors respond to your message.

7). Perform your due diligence. There is nothing new under the sun, and the same goes for crowdfunding. Even if your product is the first of its kind, there may be a similar market solution or competitor in your industry space. Research the “problem” and review the “solutions” other entrepreneurs have offered to the market. Then research how many of those entrepreneurs employed crowdfunding to upstart their enterprise. Chances are that there will be a number of campaigns that were very successful and some campaigns that were an utter failure. Make a list of the techniques that were most effective and the mistakes made that caused a campaign to flop. Compare these techniques against the list of practices you desire to employ in sharing your campaign.

8). Have a complete understanding of your potential audience. You must have a clear understanding of the audience you desire to enroll in your campaign. The demographics of the audience and the geographic location of potential campaign contributors can have an effect on whether your campaign is a success or failure. For instance, most digital or complicated electronic devices are more popular with younger generation donors. In contrast, if you have a very traditional product offering, then you need to identify, and target your campaign to, the audience that will have the most interest in your value proposition.

9). Be transparent with how you plan to spend your campaign funds. Campaign contributors want to know if you have a financial plan in place for spending or saving the money in which they have pledged. Most campaigns have best succeeded by using the campaign contributions to fulfill actual product orders. Most campaign contributors want to pre-pay for the unreleased product or book before everyone else in the neighborhood has it. Be prepared to plan to give back all of your campaign contributions in the event you do not meet your goals.

10). Set a reasonable timetable of delivery. Truth is your value proposition should be almost market ready. Crowdfunding should not be the only source for funding your project, nor should your campaign’s success or failure determine if your product is going to ever be manufactured. Set a reasonable delivery date that campaign contributors can expect their perk. In the event your project takes longer than expected, it is important to share with your contributors about the delay and updates of progress until the project orders are fulfilled.

11). Show that you are willing to invest into yourself. Most campaign contributors want to see that the entrepreneur has some of their own risk involved. There are two basic types of investment you are going to be required to make in your own project. The first is monetary. You must have some of your own capital at work. Having the ability to share with potential donors the actual amount of hard cash investment you have at stake before asking for outside financial resources always strikes a positive cord. The other investment you will have to make is sweat equity. Provide detail with contributors how much time you have invested and how much work you have put behind the project. You can share with the audience the functions and tasks you are personally responsible for. It is also good to provide some back story of your experiences and regarding your abilities to deliver upon those said tasks.

Each crowdfunding campaign has its own unique value proposition, and brings with it each entrepreneur’s story. The more thought you invest into each of these areas of your campaign, the greater the probability that a larger audience will take notice and interest in your campaign.

Samuel K. Burlum is an Investigative Reporter who authors articles related to economic development, innovation, green technology, business strategy, and public policy concerns. Samuel K. Burlum is also a career entrepreneur, who currently lends his expertise as a Consultant firm to start-up companies, small businesses, and mid-size enterprises, providing advisement in several areas including strategic business planning, business development, supply chain management, and systems integration. He is also author of “The Race to Protect Our Most Important Natural Resource-Water,” and “Main Street Survival Guide for Small Businesses.”

Why is Fashion So Important?

Written by: Samuel K. Burlum, Investigative Reporter and author of The Green Lane, a syndicated column, Published on 5/17/2018, a SamBurlum.com Exclusive

Tags: business, community, fashion, clothing, financial investment, social-economic status

Source: Throughout history, society has turned to the latest fashion statement as a mark of social status. Why is fashion so important? Why do so many people pay attention to it, and why does it even matter?

Fashion in clothing has always stood as a social economic symbol for individuals that were in tune with the times. For some, clothing is just fabric that serves the purpose of covering and protecting the body. For others, fashion is a form of living art in motion.

It is believed by many in the fashion industry that fashion is a way for individuals to express themselves. Each color and type of fabric has a meaning, and matches a personality type. When colors and fabrics are mixed, each combination tells a story about the person wearing it, much the same as it does of the person or company that designed it. Each fashion trend has a “look” or style that best reflects individual personality and demeanor. Every person contributes a personal touch to each day’s outfit.

For instance, navy blue and a mixture of gray colors for business suits and outfits are considered the most professional in the office environment; however, if you are at a trade show trying to attract attention, you might wear white or bright colors to get noticed by people. Such “rules” for fashion usually come from corporate dress codes, with the intent of being neutral and objective to the audience you are trying to communicate with.

Fashion itself has always been a reflection of the sign of the times. Whether it is for a social economic reason, political statement, or within a culture’s tradition, fashion has always played a role in communicating the “message” of a people or a message of the times. Each culture has its own unique traditional dress that reflects its community’s belief system, whether it be philosophical or religious. As technology has improved manufacturing capabilities, fashion has gone from being “homemade” to more mass produced, thus more audiences may wear similar clothing than in the past.

A newer trend in clothing fashion goes beyond purpose, function and the traditional forms of influence to include becoming mobile billboards for the fashion brands themselves. If you take a look at fashion brands such as Tommy Hilfiger, GUESS and Juicy Couture, their signature brands have become the focus, not the people wearing them. Their ad campaigns can make people feel that if they do not own a Hilfiger or GUESS article of clothing, they are not part of the cool crowd. Other clothing brands focus on becoming high energy, luxury life style brands, thus owning their clothing becomes a status symbol.

For others, fashion, style and choice of brands are determined primarily by an individual’s personal passion, hobby or cause, making their clothing into their own personal billboard. Some examples of this are seen in sports apparel, racing, motorcycle apparel and brands committed to environmental sustainability and human rights.

Fashion has become a living art form, and though most average working class individuals may never spend thousands of dollars on one single article of clothing, individuals have come to appreciate the many artistic designs presented on the runway or showcased on models in department stores. This work of art says something to each person that views it. Some of these designs may be ridiculous to wear in any daily situation, however, the design itself may spur off other creative ideas because of the shapes, colors, or materials used to create the living art.

It has also been said that we feel the way we look. As human beings, we are very visual people. How we see ourselves in the mirror before leaving our homes for the day may be a reflection of how we feel about ourselves. Have you ever put on an article of clothing such as a suit and tie or a dress and instantly felt better about yourself? Showing that we are willing to invest into ourselves before we leave home for an important meeting, or for a family or social event, usually will reflect the response that we demand from others on how they view us. Though we are taught not to judge a person by their appearance, we do; and it’s the first impression that lasts the longest in our mind.

Fashion is not just clothing. It is a representation of an industry that employs millions of people. From designers to production line manufacturing, from marketing and advertising to retail workers, many jobs and economic foundations are based on the fashion industry. The next time you choose a piece of clothing from the rack, ask yourself how many people were involved with the final product you can touch and see in the store. Even the raw materials had to be grown or harvested by a farmer or field hand.

Ultimately, fashion is a personal choice, whether you chose your style to serve a specific purpose or it’s to impress others around you, fashion is meant to be the personalized message you dare to share with others. For some, fashion trends are not that important, but rather a matter of form and functionality. Whatever your view, it is reflected in how you present yourself.

Samuel K. Burlum is an Investigative Reporter who authors articles related to economic development, innovation, green technology, business strategy, and public policy concerns. Samuel K. Burlum is also a career entrepreneur, who currently lends his expertise as a Consultant to start-up companies, small businesses, and mid-size enterprises, providing advisement in several areas including strategic business planning, business development, supply chain management, and systems integration. He is also author of “The Race to Protect Our Most Important Natural Resource-Water,” and “Main Street Survival Guide for Small Businesses.”

 

How to prepare a loved one for Residence in an Assisted Living Facility

Sam-Burlum-logo3 (2) ResizedWritten by, Samuel K. Burlum, Investigative Reporter and author, Published on 3/8/2018 by www.SamBurlum.com

Tags: Assisted Living, Baby Boomers, Golden Years, Health Care Facilities, Long Term Care, Quality of Life, Senior Health Care

Source: Getting an elder loved one prepared for the transfer of residency from their current home into an assisted living facility can come with its challenges; including debate from the very family member you are trying to help. Here are a few practices to consider in helping a senior individual transition into their new assisted living situation.

Transitioning to an assisted living facility can be challenging for both the senior who is transitioning from their current home to a new environment and for the family member or friend that is helping their loved one. There are a few things to consider during the transition and move in process that will help reduce part of the stress of this life event.

Having a positive attitude about the lifestyle change is the first place to start in preparing for the move. You and your loved one should take some time out to review all the positive benefits available when moving into an assisted living facility. A clear understanding of what the available services and amenities are should be made known in the beginning to dispel any stereotypical views one may have about assisted living facilities for seniors.

A strong support structure of family and friends in place when transitioning a senior loved one into an assisted living center, is highly recommended. Families need to continue scheduling regular visits with their elder family member or friend now living at an assisted living facility. Many seniors feel abandoned in their new setting, as if the family “dumped” them at the facility. They can be unable to understand the benefits of the change, where there is to be an increase in the quality of life for the aging family member. Visitation will help the senior individual feel more at home and comfortable with their new surroundings. Many assisted living facilities now are designed with family rooms and visitation areas that are semi-private; allowing for family to gather and visit, even hosting birthday celebrations and gatherings.

The senior family member should be reminded about the importance of privacy. During the day, the new resident will at times dine and join in activities with other residents, yet the senior should be made aware that their apartment is their own privacy space and they retain full control of who enters. Just like living at a resort or apartment building, a resident reserves all their privacy rights. Shared community spaces are just that; however, separate areas are designed to provide private rooms and spaces that a resident can enjoy with family outside the common jointly used areas of other residents.

When moving physical things into the assisted living space keep in mind the facility will usually provide furniture, including bed, chairs, lamps, and other fixtures. If items are brought from home to help make their stay more comfortable, residents are advised to inform administrators ahead of time.  A new resident is encouraged to bring their personal effects, pictures, clothing, etc., however, it is best to be selective of items they may use on a less frequent basis because storage is limited, and assisted living facilities and living quarters are designed to limit clutter.

Moving day helpers are important to the actual transition. A host of family and friends are encouraged to sign up for moving day, so this relieves the stress of the loved one having to handle heavy items on their own. The quicker the assisted living space is set up for the new resident, the better, so it can begin to give the sense of feeling at home. A slow move in or a move where a resident feels they do not have everything they need to call their new space home, will create feelings of alienation for the new resident.

The emotional stress that occurs during the move into an assisted living facility can come from the emotions a senior feels when leaving behind their former possessions or home. It is wise not to discuss the sale of the loved one’s home upon the arrival of the move in date to the assisted living facility. Be mindful that this life changing event is about them and their health and well-being. Encourage your loved one that even though their address has changed, their family has not. Help refocus the attention from the stress to getting involved in activities and making new friends at the facility. Send post cards and letters to your loved one at their new address so they can feel the placement is a healthy transition.

Samuel K. Burlum is an investigative reporter who authors articles related to economic development, innovation, green technology, business strategy, and public policy concerns. Burlum is also a career entrepreneur who lends his expertise as a consultant to start-up companies, small businesses, and mid-size enterprises, providing advisement in several areas including strategic business planning, business development, supply chain management, and systems integration. He is also author of The Race to Protect Our Most Important Natural Resource-Water, Main Street Survival Guide for Small Businesses, and Life in the Green Lane-in Pursuit of the American Dream.

History of the Barter System

Sam-Burlum-logo3 (2) ResizedWritten by, Samuel K. Burlum, Investigative Reporter and author, Published on 3/2/18, a SamBurlum.com Exclusive

Tags: Barter, Business, Community, Currency, Economy, Finance, Free Enterprise, Healthy Living, Small Business

Source: As the world of commerce changes, and businesses look to keep up with the vast menu of developing electronic payment systems, one form of payment between small businesses has made a comeback; its called barter.

Barter has been around well before national or worldwide currencies. Prior to organized economic systems that instituted paper money as the representation of the value of one’s goods or services, under the control of banks and governments, there were only a few ways to purchase products. One of the most common practices of commerce exchange was to trade goods and services for ounces of gold, silver, copper, or precious gems. Not everyone had these commodities at their disposal, and so barter became very popular with the common man.

Barter is the exchange of a good or service directly for another good or service of that of equal or greater value, without using a formal method of organized exchange such as money. This simple process allowed for merchants, farmers, hunters, fur traders, transit providers, and traders along the ancient spice routes, to conduct business for items they needed yet could not afford with gold or silver. This exchange was extremely popular in trading for goods from Far East versus goods which were popular in the west, since the exchanges were immediate, and each party could then return to their respective homeland to sell their new rare commodities for more localized needs.

Barter has also assisted to keep economic trade afloat during times of financial crisis. When either money was valued as to low (deflated) or to high (inflated) individuals would trade product for product, depending on their own agreements between them. When currency was unstable, barter always became the preferred method exchange since goods and services were always available when money was not. In times of hyperinflation the commoner could not afford to keep a money supply in “savings” so barter became the best way to get the things you needed.

The earliest of barter was the “silent barter” which occurred between individuals from separate nations which did not speak each other’s native language. The silent barter where simple volumes of goods and services were used as the measuring stick for working out the value of the exchange. Eventually, language barriers were broken down via the consolidation and unification of lands, making barter even more effective and precise during the times of the “old world.”

Today, barter platforms and systems have become very sophisticated and offer much more variety then the days of the old world. During the era of the old world, one would have to search specifically for another individual whom had what you needed, and in turn, they would have to have a need for what good you had to offer. This made barter very limited since if you did not have some good or service that was high in demand, you were often left without an ability to purchase other goods and services.

Today’s barter platforms and systems have organized groups and genres of businesses, products, and services, assuring that one would have a high probability of barter exchange. Barter has one of the most comprehensive working models, a prime example of how trading services or products in an organized system can still be very highly effective in a world dominated by so many other choices of exchange, especially when it is an exchange between two businesses.

Barter is gaining in popularity since it is immediate upon the exchange. With faith in other national or electronic currency begins to dwindle, barter becomes a great alternative to exercise purchasing power.  With the help of modern exchanges for barter, your barter offering has the potential to reach a wider range of audience, a far cry from the old days of trading on the old spice roads in the old world.

According to the International Reciprocal Trade Association, more than over 450,000 businesses transacted near $10 billion dollars globally in 2008 based on barter. This continues to grow, as it was estimated that in 2010, over 450,000 businesses in the United States alone participated in barter trade, with an estimated 400 barter platforms and companies operating around the world.

If you’re a small business in search for a strategic business advantage, barter can provide options to share your businesses products or services without additional risk to your working capital.

Samuel K. Burlum is an investigative reporter who authors articles related to economic development, innovation, green technology, business strategy, and public policy concerns. Burlum is also a career entrepreneur who lends his expertise as a consultant to start-up companies, small businesses, and mid-size enterprises, providing advisement in several areas including strategic business planning, business development, supply chain management, and systems integration. He is also author of The Race to Protect Our Most Important Natural Resource-Water, Main Street Survival Guide for Small Businesses, and Life in the Green Lane-in Pursuit of the American Dream.

8 Ways to Build Your Business Name in Your Local Community

Sam-Burlum-logo3 (2) Resized Written by, Samuel K. Burlum, Investigative Reporter and author, Published on 2/1/18, a SamBurlum.com Exclusive

Tags: Business, Community, Economy, Finance, Healthy Living, Small Business

Source: As the cost of marketing and advertising continue to rise and become out of reach for the average locally owned small business; business owners need to consider alternative community outreach efforts in getting in front of their next potential client.

Any proven marketing and advertising medium needs about ninety days in order to create top of the mind brand awareness with potential consumers who come in contact with marketing and advertising pieces. The cost of an effective marketing and advertising campaign can range tens of thousands of dollars, when including a mix of print, radio, social media, direct mail, and online advertising. Most small businesses cannot afford an effective comprehensive advertising campaign long term. On the other hand, small businesses cannot afford being seen by potential consumers.

So what does a business owner to do to get in front of people? There are many community oriented relationship building opportunities within the business’s local surroundings. Here are eight methods of reaching potential customers in place of expensive advertising campaigns.

One way a business can connect with the local community is to get involved in sponsoring local youth sports. Whether is sponsoring a local team or youth league, your business can benefit from being seen in the local youth sports network. Options include soccer, little league baseball, football, softball, and basketball. Most of the time, a business’s image and name can be found on player’s uniforms, on sports fields billboards, are mentioned in press releases, are mentioned by the game’s announcer, and are thanked on social media and in the media. Many parents will usually patron businesses that support their children’s interest.

2). Hold a free seminar at local library, VFW Hall, or Senior Facility Center. The great thing about hosing a free seminar at the local library, VFW hall, or local senior community center, is that in most cases, there is already a captive audience which can be notified about your event. Usually, these organizations will provide a monthly calendar of events for their constituents, which may have interest in the subject matter you desire to present. You will want to present an informative seminar on an industry topic you are an expert of knowledge in. Include in your presentation some facts and history about a leading concern, then present ideas and trends that are taking place to solve the issue. This is a place where you present as an expert, as an authority, without directly selling your products or services. In these cases, you’re providing a public service, where at the end you can hand out your contact information if anyone may have further questions or suggestions for you.

3). Volunteer for a good cause in the neighborhood (fund drive for local fire department or first aid squad; or raise money for an individual or family hit by a devastating life event). Volunteering is another way to build a bond with the community. You can sponsor a fundraiser, or just show up to support as many of the local fundraising efforts which benefit the community. When others see that you are generous with your time and your money, it will be notices. Whichever you give, money, your time, or both, make sure you do it from a place of sincerity, from the heart. People can spot fake intentions from across a room.

4). Get involved in your local church. Your local church can be a place where you can get to know others who share in the same values which you have in common. Whether it be to support their events, fundraisers, community outreach to the needy, or just make yourself available for set up and tear down of events, helping your local church can help you connect with others.

5). Get your business listed on Manta, Merchant Circle, and Yelp- as clients for them to leave a review and rate your business. Customer reviews and ratings rule the internet when grading a local businesses’ dedication or lack of customer service. You will want to ask your customers to leave a positive review on your Manta, Merchant Circle, or Yelp profile, after they have had a positive customer experience. Building a legion of online positive four and five star ratings and personal experiences by your clients can help spread the word of the great products and/or services you provide.

6). Join a local business or trade organization. Rotary, Kiwanis, Chamber of Commerce, BNI, LeTip, are all business to business environments. By joining these groups allow you to network and connect with fellow business owners and leaders within the community. These networks offer a number of opportunities, including but not limited to sourcing new vendors and suppliers, connecting with prospective clients, acts as a support system, and even provides educational resource tools to build your business.

7). Show up to other community events and town meetings. Getting involved in local politics can either hurt or help your business. It is wise to take some time to understand the legislative climate your business is subjected on a local, regional, and even state level. Showing up to a few meetings will provide you first hand insight to the challenges your business may face as a member of the tax paying community. Other attendees will take notice that you have an interest in the interworking of the local government, which a dialog can then be created.

8). Write a blog of how to tips for your clients. Public awareness and public education are methods for informing your clients on subject matters important to them. You can share how to do something or how to fix something. If you own a hardware store, you can discuss how to do a particular home project, and then at the end of the discussion, provide a parts list and a coupon for potential readers to patron your store. If you are into health and wellness, you can share recipes for healthy meals, or a fitness regiment that has helped your own health situation. Blogging allows for you to connect with potential customers by sharing your expertise from the comfort of your living room.

Most of these practices only require your time. If you are to be noticed and remembered by your local community, then you need to be proactive in providing an extra value service that is important to them. Done with sincere intention, potential consumers will take notice of your noble efforts.

Samuel K. Burlum is an investigative reporter who authors articles related to economic development, innovation, green technology, business strategy, and public policy concerns. Burlum is also a career entrepreneur who lends his expertise as a consultant to start-up companies, small businesses, and mid-size enterprises, providing advisement in several areas including strategic business planning, business development, supply chain management, and systems integration. He is also author of The Race to Protect Our Most Important Natural Resource-Water, Main Street Survival Guide for Small Businesses, and Life in the Green Lane-in Pursuit of the American Dream.

Comprehensive Tax Code Reform That Will Work

Sam-Burlum-logo3 (2) Resized

Written by, Samuel K. Burlum, Investigative Reporter and author, Published on 2/22/18, a SamBurlum.com Exclusive

Tags: Banking, Business, Community, Economy, Finance, Government, Healthy Living, Small Business, Tax

Source: As the House, Senate, and Executive Branch of Government look to bring closure and pass a tax code reform into law; key areas of the tax code reform must be considered. With a system of piece meal laws layered over three decades, where does the government begin to streamline the tax code; simplify it; and remove burdens for most of its citizenship? We review some of the alternative answers to help shape up tax code reform.

Whenever government takes up the challenge of tax code reform; it becomes one of the most heated and contentious debates between the political parties; and between law makers and policy enforcement.

On one side of the aisle, Democrats say tax reform aimed at elevate burdens on corporations and business owners push the tax paying burden to the working class to have to pay more; leaving out those that have to pay more than their fair share; the wealthy.

Republicans are quick to respond with proposed policy that if you burden corporations and small business owners with the majority of the tax liability, they will be sure to cut jobs, which means a decrease in payroll and income tax contributions by both businesses and workers alike.

However, during the long drawn fight to parcel together a tax code reform bill; both sides miss many important targets that can have a drastic effect on how tax code reform can shape for the better.

One area of focus is when addressing CAFÉ and GHG standards; tax incentives and credits for fuel efficient and environmentally friendly vehicles. Every consumer of a new vehicle pays a gas guzzler tax as part of the overall window sticker price of the vehicle. This fee is paid by the engine-vehicle manufactures themselves then is passed along to every new vehicle purchaser. In the past there was a designation for multiple tax credit set asides, allowing for a consumer or a business to make specific deductions for their purchase of a specific vehicle, or technology.

What has been proposed is a change in the way this tax credit is even awarded. Instead of being vehicle or technology specific; awarding only a few of the specially selected vehicles or technologies; is to make the tax credit performance based. Having this tax credit performance based means that instead of just a few special items allowed to fall under this exemption, more technologies and market solutions could be considered by the auto industry if the tax credit was given based on performance of the technology or vehicle achieved above and beyond current CAFÉ or GHG environmental standards. It has been proposed that one could structure a performance based credit could be awarded if a technology or vehicle product provided over 10%, 20%, or even 30% improvement in engine fuel efficiency, and in lowering harmful vehicle emissions beyond the current benchmarks. This would allow for more technological advancements to compete in the market place, give the auto industry to search out more grass roots ideas and concepts; and be a better deal for consumers.

Another area of tax code reform important for consideration is the Made in the USA tax credit. Until they have reached their economies of scale in their production, small to medium manufacturing businesses cannot compete against similar goods made for far less overseas which are imported and sold by big box retailers. This proposed tax credit would allow for more small to medium businesses to deduct start-up cost and ramp up cost; allowing these smaller domestic manufacturers to price their goods competitively against cheaper goods imported from outside the country and sold at large chain retailers. As a sidebar, reevaluating tariffs on foreign made goods and increasing tariffs on items that are made in the USA of better quality would allow for these small businesses and manufacturers the ability to have some domestic market advantage.

The Affordable Health Care Act; also known as Obama Care, has been a train wreck for many. Small businesses owners have seen their premiums and deductibles skyrocket; while seeing a decrease in the coverage they were once afforded. This expense, which was also passed along to small businesses as a way to make small business provide health care to their employees has done just the opposite. Many small business owners no longer can afford to offer health care benefits; which has resulted in some businesses losing some of their most qualified and productive employees to larger competitors who can afford the mandate.

This policy has also affected workers. Employees have found themselves paying more to health care insurance premiums, while receiving less benefit of coverage. The official poverty line, is anyone making less than $1005 per month ($12,060 per year). As the goal post moves for how much money it takes to support a family (including rent, utilities, food, transportation, education, and other necessities); families are forced to choose between food on the table or health care. In some cases, wage earners could not afford health care insurance prior to the Affordable Health Care Act. Now those same wage earners still cannot afford health care, and are penalized or taxed for not having health care insurance.

There are really only two alternatives in solving this issue…the first is to eliminate the AHCA all together and start over with a new slate that provides wage earners to either participate in a public system or to opt out for their own private policy and get health care on their own. In the event the wage earner wants neither, they could contribute to their own private health care savings account, setting aside a portion of their money each pay period for a rainy day. This savings account can travel with the wage earner just the same a 401k plan would when the wage earner switches jobs or careers. The other alternative is to create a single pay system, also known as universal health care, which many socialist and some free nations have employed.

Traditionally, there have been five income brackets for determining how much tax each wage earner must pay based on their income; which is a sliding scale ranging from 25% of your income (usually lower working class) to over 50% of your income (higher middle and wealthy class) must pay on their income. Granted there are a number of deductions and tax credits which have been adopted over time to help tax payers on all levels pay less; however to eliminate the debate of who is to pay their “fair share,” there is one singular solution that would solve this argument; the creation of one flat percentage income tax percentage rate. If everyone paid the same percentage on their income; each tax payer is equal in the eyes of the tax code, regardless of their social economic scale. This would also eliminate the need for special deductions by each constituency in order to posture their position.

A flat sales tax can also be implemented which could be shared between the states and the federal government. This tax and what is taxed could be standardized across state boarder. Usually those that have more income spend more, and as they spend more, they pay more to sales taxes on their purchases.

A reform suggestion to unemployment that would spur off the creation of jobs comes from across the Atlantic Ocean. In Italy, they have a program for wage earners who lost their job. If they and nine other people want to form a business, they can collectively withdraw their unemployment in a lump sum, and use that money to create a new entrepreneurial venture. Since each wage earner would own a piece of the business, the new business is driven by the performance of the group collectively; focusing their efforts on success instead of just doing enough to get by. Though in Italy, over half of these ventures fail; the other half that succeed, generate enough job opportunities to keep people from having to re-enroll for unemployment benefits.

The same program can be created here in the United States. A set aside can be created within the unemployment tax contribution; where employees are given the option to either collect unemployment over time; or take a lump sum and start a business with a group of other unemployed individuals that may have complimentary skill sets for a future business idea.

Ultimately, tax code reform means that the government needs to get its own house in order so it does not rely on more of its citizenship’s earnings to pay for government’s functions, but less of its own people’s money. Once government can control and lessen its spending to under its means ( in this case revenue from taxes) then real tax code can be considered, as tax code previsions can be eliminated, and allowing for the people to keep more of its own hard earned money.

Samuel K. Burlum is an investigative reporter who authors articles related to economic development, innovation, green technology, business strategy, and public policy concerns. Burlum is also a career entrepreneur who lends his expertise as a consultant to start-up companies, small businesses, and mid-size enterprises, providing advisement in several areas including strategic business planning, business development, supply chain management, and systems integration. He is also author of The Race to Protect Our Most Important Natural Resource-Water, Main Street Survival Guide for Small Businesses, and Life in the Green Lane-in Pursuit of the American Dream.

 

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